1 min read
ITPR to provide B2B Tech PR in Manchester
July 10th 2021 marked 100 days of ITPR being under new ownership - and what better way to celebrate than opening for business in Manchester.
PR Advice
2 min read
Three Top Tips for B2B Digital PR Success
Without a solid foundation and a competent strategy behind it, your B2B Digital PR programme will crumble to the ground.
2 min read
How B2B Digital PR and Digital Marketing work hand-in-hand
B2B Digital PR and Digital Marketing are a match made in heaven. Said no-one ever!
3 min read
Traditional PR vs Digital PR: What's the difference?
You might see that many agencies offer digital PR services these days, focusing on the online channels and publications that so many people get their...
3 min read
What is B2B Digital PR?
B2B Digital PR is a tactic that helps increase a business’ media presence by placing articles and news stories online. Unlike with traditional PR,...
2 min read
Advertising Value Equivalent - Why? And what is the alternative?
Advertising Value Equivalent. Three words which have haunted the PR industry for years and despite advances in analytics, this method is still used...
4 min read
How we would spend your PR budget
They are questions we get asked by every prospect during the early conversations we have and “How much is a good PR budget? And what will I get for...
4 min read
How to pitch to a journalist
Pitching to a journalist can be daunting for any young PR professional, and there’s likely a couple of seasoned managers and senior managers for who...