ITPR to provide B2B Tech PR in Manchester

Specialist B2B Tech PR Agency opens for business in Manchester as part of it's strategic growth plans.
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Topics: News, B2B marketing, PR Team

How do you measure B2B Digital PR?

B2B Digital PR measurement has long been an issue. But with new digital tools, providing effective results that measure up against marketing goals is easy.
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Topics: PR Advice, Digital PR, PR measurement

Three Top Tips for B2B Digital PR Success

Any successful B2B Digital PR programme comes down to hard work, determination, and always coming back to the basics. Here are our three top tips!
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Topics: Earned Media, Inbound PR, PR Advice

How B2B Digital PR and Digital Marketing work hand-in-hand

Used together effectively, B2B Digital PR and Digital Marketing can help businesses increase online brand awareness and overall website performance.
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Topics: PR, PR Advice, Digital PR

What's the difference between B2B Digital PR and Traditional PR?

Traditional PR has its place next to B2B Digital PR. But how do these two approaches work together and how can you maximise each approach?
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Topics: PR, PR Advice, Digital PR

What is B2B Digital PR?

B2B Digital PR is different from the traditional approach to PR. Find out how it can help with your marketing, SEO, and how you can measure it.
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Topics: PR, PR Advice, Digital PR

Advertising Value Equivalent - Why? And what is the alternative?

Advertising Value Equivalent has long hindered the PR industry but the outdated measurement could be finally on the way out
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Topics: PR Advice, PR measurement,

How we would spend your PR budget

What should I budget for PR? In this blog we outline an example PR campaign with a budget of approx. £35k a year
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Topics: PR, Earned Media, Owned Media

How to pitch to a journalist

Learn how to effectively pitch your news to journalists and increase your chances of getting coverage
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Topics: PR, PR Advice, Digital PR