Building an effective Inbound PR newsroom

Journalists are much more proactive in researching news and companies online. An effective Inbound PR newsroom can put you ahead in the race to get in the media and in front of prospects.

Topics: Inbound PR,

The 4 essentials of delivering Inbound PR campaigns

Tired of PR campaigns that don’t link to your marketing campaigns? Here are 4 essentials to delivering an Inbound PR campaign which will change your view on PR.

Topics: Inbound PR, PR Advice,

Get a grip on Google Analytics to measure your PR success

Public relations has always struggled to define its worth, effectiveness and benefits to a business’ bottom line. But new digital measurement tools like Google Analytics means PR pros can now measure web traffic and even track customer conversions...

Topics: PR, B2B marketing, Inbound Marketing