2 min read
How to set measurable PR agency KPIs
Agreeing measurable KPIs (Key Performance Indicators) with your PR agency can mean the difference between success and failure.
Inbound Marketing
2 min read
Get a grip on Google Analytics to measure your PR success
Any PR professional knows the pain of trying to prove their value or success of a campaign. Mounds of coverage and a healthy number of headlines are...
4 min read
Content Creation for Inbound Marketing
A steady stream of fresh, engaging, educational content is the life blood of all good websites (in Google’s eyes for sure) and all content marketing...
1 min read
How to make content generation a simple process
Content generation can be the bane of an Inbound Marketer’s life. We all know that content marketing is a vital part of any marketing campaign but...