At ITPR, we are a digital Public Relations agency which specialises in supporting B2B technology companies. We live and breathe all things focused on digital technology and have the knowledge, expertise and resources to construct targeted B2B Tech PR campaigns for your specific needs.
Everything we do is aimed at delivering tangible results that will boost website traffic, engagement and help you improve your online presence.
We combine media coverage with SEO best practice, helping you to keep your online content strategy focused on pushing you up the search engine results. This approach is proven to increase website traffic, engagement and therefore enhance your sales and marketing activity.
Digital PR Services
For maximum impact, our digital PR campaigns closely align with your SEO and online marketing strategies. We work with your experts to create unique and interesting thought-leadership content based around carefully researched target keywords, which not only increases the chances of your website appearing in search engine results for hot topics your prospects are looking for, but it also allows our team to pitch and place the article in your target publications.
Digital PR can also help with driving traffic to high-priority landing pages, marketing material and other online campaigns by building content based around key topics and getting that placed in online media publications.
Many people underestimate the value in building legitimate links from publication websites and associating your business’ website with publications that receive high traffic and have a strong domain authority. These links not only drive relevant visitors to your website, but also boosts the credibility of your own site in the eyes of Google.
Our team is Google Analytics certified, giving us the knowledge to understand how best practice SEO can tie into your PR and Content Marketing strategy.
What is B2B Digital PR?
B2B Digital PR helps increase a business’ online presence by earning high-quality website backlinks to your website through consistent media coverage. By gaining backlinks in high-value online publications, which your target audience and buyer personas read on a regular basis, Digital PR increases your credibility and brand awareness while boosting lead generation, conversion rates and ultimately your ROI.
Content used for a media engagement programme can also be used to support the targeting of website keywords. If you want to find out more about how we build digital PR campaigns, then get in touch.