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Digital PR Agency

ITPR is a digital Public Relations agency which specialises in B2B technology markets. We live and breathe all things digital technology-focused and have the knowledge, expertise and resources as a B2B Tech PR agency to construct targeted campaigns for your specific needs. Everything we do is aimed at delivering real, tangible results that will boost web traffic and engagement and help you improve your online presence. 

By combining media coverage with SEO best practice, a digital PR agency like ITPR can help to focus your content strategy, increase your media coverage and boost your website performance. Combined, this will have the impact of improving lead generation for your sales and marketing activity. 

 

Digital PR Services 

For maximum impact, Digital PR should be closely aligned with your SEO and online marketing strategies. By focusing on building and pitching thought-leadership articles based around carefully researched target keywords, Digital PR can maximise coverage around hot topics people are keenly interested in and searching for online.  

Digital PR can also help with driving traffic to high-priority landing pages, marketing material and other online campaigns by building content based around those topics. 

Many people underestimate or do not even consider the value of building legitimate links from publication websites. Associating your business’ website with publications that receive high traffic and have a strong domain authority not only brings you some of their visitors, i.e. your target audience, but also boosts the credibility of your own site.

ITPR’s Digital PR team is Google Analytics and BrightEdge SEO certified, giving us the expertise to help drive your PR, SEO and Content Marketing strategy. 

 

What is Digital PR?

Digital PR helps increase a business’ online presence by earning consistent media coverage while boosting SEO and website performance through high-quality website backlinks and increased referral traffic. 

By gaining backlinks in high-value online publications, which your target audience and buyer personas regularly read, Digital PR increases your credibility and brand awareness while boosting lead generation, conversion rates and ultimately your ROI.

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How can a Digital PR agency help you?

 

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PR for a digital world

PR and the media may have gone digital but the fundamentals remain the same. Our B2B Tech PR team are experts at creating engaging stories for your business to engage the media with and have the relationships with key journalists to get those stories read by your target audience.

 

 

 

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All of our campaigns are planned and executed with one thing in mind - getting you media coverage that will not just raise your brand awareness, but improve the performance of your website. By creating campaigns to generate links in coverage to drive traffic back to your website, we not only get results - we can show those results to you.

 

 

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Digital PR experts

The media and PR landscape has changed, and it's moving fast. That's why our team receive constant training - both internal and external - on the latest PR, content and inbound marketing best practice to ensure we remain ahead of industry trends.

 

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“The ITPR team are a valued support to the Invu media and communications team, providing consultation and advice which has made a significant impact to the success of our PR campaigns.”

ROB THOMPSON

Marketing Manager | Invu

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REAL RESULTS

Invu

 

Invu wanted a campaign that raised their profile across target verticals, we achieved 36 press clippings as well as regular placement of thought leadership articles in VIP media. 

Read Case Study

Volta

 

Volta needed to make their name in a crowded London market, we secured over 8500+ new website visitors from London with 20% of new website visits from social media. 

Read Case Study

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Let's Talk

When you reach out to us to schedule a time to learn more about our services, you won’t be inundated with endless phone calls and emails from eager sales reps. Instead, you’ll talk to Jake, one of our PR executives.

You'll chat briefly about your business, your goals and your challenges - and we'll arrange a further call if you think we might be a good fit for you. It’s your call!

Book an online meeting

 

Jake Consultation
TESTIMONIALS

What People Say

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    Founder | PixelKit

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    Mark Anderson

    Marketing Director