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B2B Digital PR Agency

 

At ITPR, we are a digital Public Relations agency which specialises in supporting B2B technology companies. We live and breathe all things focused on digital technology and have the knowledge, expertise and resources to construct targeted B2B Tech PR campaigns for your specific needs.

Everything we do is aimed at delivering tangible results that will boost website traffic, engagement and help you improve your online presence.

We combine media coverage with SEO best practice, helping you to keep your online content strategy focused on pushing you up the search engine results. This approach is proven to increase website traffic, engagement and therefore enhance your sales and marketing activity.

 

Digital PR Services 

For maximum impact, our digital PR campaigns closely align with your SEO and online marketing strategies. We work with your experts to create unique and interesting thought-leadership content based around carefully researched target keywords, which not only increases the chances of your website appearing in search engine results for hot topics your prospects are looking for, but it also allows our team to pitch and place the article in your target publications.

Digital PR can also help with driving traffic to high-priority landing pages, marketing material and other online campaigns by building content based around key topics and getting that placed in online media publications.

Many people underestimate the value in building legitimate links from publication websites and associating your business’ website with publications that receive high traffic and have a strong domain authority. These links not only drive relevant visitors to your website, but also boosts the credibility of your own site in the eyes of Google.

Our team is Google Analytics certified, giving us the knowledge to understand how best practice SEO can tie into your PR and Content Marketing strategy.

 

What is B2B Digital PR?

B2B Digital PR helps increase a business’ online presence by earning high-quality website backlinks to your website through consistent media coverage. By gaining backlinks in high-value online publications, which your target audience and buyer personas read on a regular basis, Digital PR increases your credibility and brand awareness while boosting lead generation, conversion rates and ultimately your ROI.

Content used for a media engagement programme can also be used to support the targeting of website keywords. If you want to find out more about how we build digital PR campaigns, then get in touch.

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How can a Digital PR agency help you?

 

 

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PR for a digital world

PR and may have “gone digital”, but the fundamentals remain the same. Our B2B Tech PR team are experts at creating stories for your business that engage the media, and we have the relationships with key journalists to get those stories read by your target audience.

 

 

 

 

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All of our campaigns are planned and executed to get you media coverage that will raise your business’ profile, and improve the performance of your website. By creating digital PR campaigns that drive traffic back to your website, we not only get the results - we can show those results to you.

 

 

 

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Digital PR experts

The media and PR landscape is always changing. That's why our team receive constant training - both internal and external - on the latest PR, content, SEO and inbound marketing best practice to ensure we remain ahead of industry trends.

 

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“The ITPR team are a valued support to the Invu media and communications team, providing consultation and advice which has made a significant impact to the success of our PR campaigns.”

ROB THOMPSON

Marketing Manager | Invu

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REAL RESULTS

Invu

 

Invu wanted a campaign that raised their profile across target verticals, we achieved 36 press clippings as well as regular placement of thought leadership articles in VIP media. 

Read Case Study

Volta

 

Volta needed to make their name in a crowded London market, we secured over 8500+ new website visitors from London with 20% of new website visits from social media. 

Read Case Study

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Let's Talk

When you reach out to us to schedule a time to learn more about our services, you won’t be inundated with endless phone calls and emails from eager sales reps. Instead, you’ll talk to David, one of our PR Directors.

You'll chat briefly about your business, your goals and your challenges - and we'll arrange a further call if you think we might be a good fit for you. It’s your call!

Book an online meeting

 

DB ITPR

 

TESTIMONIALS

What People Say

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    Mark Callen

    CEO | Quantum

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    Alice Moore

    Founder | PixelKit

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    Mark Anderson

    Marketing Director