ITPR is a digital Public Relations agency which specialises in B2B technology markets. We live and breathe all things digital technology-focused and have the knowledge, expertise and resources as a B2B Tech PR agency to construct targeted campaigns for your specific needs. Everything we do is aimed at delivering real, tangible results that will boost web traffic and engagement and help you improve your online presence.
By combining media coverage with SEO best practice, a digital PR agency like ITPR can help to focus your content strategy, increase your media coverage and boost your website performance. Combined, this will have the impact of improving lead generation for your sales and marketing activity.
Digital PR Services
For maximum impact, Digital PR should be closely aligned with your SEO and online marketing strategies. By focusing on building and pitching thought-leadership articles based around carefully researched target keywords, Digital PR can maximise coverage around hot topics people are keenly interested in and searching for online.
Digital PR can also help with driving traffic to high-priority landing pages, marketing material and other online campaigns by building content based around those topics.
Many people underestimate or do not even consider the value of building legitimate links from publication websites. Associating your business’ website with publications that receive high traffic and have a strong domain authority not only brings you some of their visitors, i.e. your target audience, but also boosts the credibility of your own site.
ITPR’s Digital PR team is Google Analytics and BrightEdge SEO certified, giving us the expertise to help drive your PR, SEO and Content Marketing strategy.
What is Digital PR?
Digital PR helps increase a business’ online presence by earning consistent media coverage while boosting SEO and website performance through high-quality website backlinks and increased referral traffic.
By gaining backlinks in high-value online publications, which your target audience and buyer personas regularly read, Digital PR increases your credibility and brand awareness while boosting lead generation, conversion rates and ultimately your ROI.