How to pitch a story to a journalist

Learn how to effectively pitch your news to journalists and increase your chances of getting some coverage

PR measurement: What does success look like for a digital PR campaign?

How do you measure success of a digital pr campaign? And what can you measure using website and keyword analytics tools to do PR measurement properly

Topics: Digital PR, PR measurement,

Digital PR on the rise: Takeaways from PRCA's Digital PR report

Digital PR is on the rise with spend prioritised for video and social. Here's our key takeaways from the PRCA's Digital PR and Comms report

Topics: PR, Digital PR, PR measurement

Top tips for press release writing [+free press release template]

A press release is a great way to get your story in front of a journalist if you get the basics right. Here are tips for effective press release writing.

Topics: PR,

In or Out: Should clients keep social media in-house?

Social media is a key element of PR. But should clients keep social media activity in-house or should they outsource to an agency?

Topics: Social Media,

Is PR really about generating leads?

ITPR investigate whether PR is really about generating leads. Read this blog to understand how lead generation plays a key part on the results of a PR campaign.

Topics: PR Advice,

How we would spend a £50,000 PR budget

There's no easy answer to the question what is a good PR budget. In this blog we outline an example campaign with a PR budget of £50k a year

Winter is here for Advertising Value Equivalent - almost

Advertising Value Equivalent has long hindered the PR industry but the outdated measurement could be finally on the way out

Are you creating relevant PR content?

How can you ensure you are producing PR content that will get you seen online and not dumped into a journalist's junk file?