Measurement and evaluation has always been the Achilles heel of the PR industry, especially when it comes to the C Suite and marketing managers trying to justify why they have spent their budget with an agency which,
Congrats! You’ve just secured a piece of coverage – some earned media and third-party endorsement in a top tier publication. But the good times don’t have to end there. By tying in earned coverage with your owned
Understanding the importance of domain authority and links in digital PR Public Relations (PR) has a century long history, while search engine optimisation (SEO) has only really come of age in the last decade with
So, six months down at your B2B Tech PR agency as an intern; who would’ve thought it? GO YOU!For some, the first half of the PR internship has either been an absolute walk in the park...
Any PR professional knows the pain of trying to prove their value or success of a campaign. Mounds of coverage and a healthy number of headlines are great, but what exactly has that done for a business? As the media
Picture this, you’ve nearly finished university with ambitions of a grade that has you walking down the street with your head high and pep in your step.
Public relations (PR) and paid media are often thought of as two entirely separate functions. One – PR – is built on the premise of free ‘earned’ media placements, whereas paid media, as the name suggests, is the
For too long SEO, PR and content teams in many agencies have worked in silos - each doing their job well, but never reaching their full potential. Here, Senior SEO and PPC Manager at BFO, Jim Beckham, offers
Content is king. But planning, executing and analysing content is hard work. Before you even think about starting to write a blog, there’s plenty of work that needs to be done. The worst thing you can do is just
It’s safe to say that your company’s social media campaign is linked to the views or behaviour of the decision makers within your business. Typically, they can be categorised into three simple profiles – 1. A social
For today’s marketers, it’s no longer a question of whether or not they can do something, but rather if they have the time to.
LinkedIn is a great place for networking, researching contacts and searching the job market, but how valuable is it as a B2B lead generation tool?