Impress your boss with data-driven effective PR measurement

Measurement and evaluation has always been the Achilles heel of the PR industry, especially when it comes to the C Suite and marketing managers trying to justify why they have spent their budget with an agency which,

How to promote and amplify a piece of coverage

Congrats! You’ve just secured a piece of coverage – some earned media and third-party endorsement in a top tier publication. But the good times don’t have to end there. By tying in earned coverage with your owned

How PR and SEO can work together to amplify campaign results

Understanding the importance of domain authority and links in digital PR Public Relations (PR) has a century long history, while search engine optimisation (SEO) has only really come of age in the last decade with

Survival guide: Getting through a B2B Tech PR internship (part 2)

So, six months down at your B2B Tech PR agency as an intern; who would’ve thought it? GO YOU!For some, the first half of the PR internship has either been an absolute walk in the park...

Get a grip on Google Analytics to measure your PR success

B2B marketing Inbound Marketing PR

Any PR professional knows the pain of trying to prove their value or success of a campaign. Mounds of coverage and a healthy number of headlines are great, but what exactly has that done for a business? As the media

Survival guide: Getting through a B2B Tech PR internship (part 1)

Picture this, you’ve nearly finished university with ambitions of a grade that has you walking down the street with your head high and pep in your step.

Achieving Paid Media and Public Relations Synergy

Public relations (PR) and paid media are often thought of as two entirely separate functions. One – PR – is built on the premise of free ‘earned’ media placements, whereas paid media, as the name suggests, is the

Creating an effective SEO, PR & Content strategy in 2018

For too long SEO, PR and content teams in many agencies have worked in silos - each doing their job well, but never reaching their full potential. Here, Senior SEO and PPC Manager at BFO, Jim Beckham, offers

Where to find your next blog idea in five minutes

Content is king. But planning, executing and analysing content is hard work. Before you even think about starting to write a blog, there’s plenty of work that needs to be done. The worst thing you can do is just

How to prove the value of social media campaigns

It’s safe to say that your company’s social media campaign is linked to the views or behaviour of the decision makers within your business. Typically, they can be categorised into three simple profiles – 1. A social

Marketing productivity tips for busy marketers

For today’s marketers, it’s no longer a question of whether or not they can do something, but rather if they have the time to.

Using LinkedIn for B2B lead generation

LinkedIn is a great place for networking, researching contacts and searching the job market, but how valuable is it as a B2B lead generation tool?