How to write a B2B case study: a practical and straightforward approach

Content Marketing

As a B2B company, how do you maximise your chances of securing new business? In the B2B world, a B2B case study is one of the most effective ways to demonstrate your business’ worth, capability and credibility –

PR can be your B2B Content Generation Machine!

Content Marketing

B2B content generation can be the bane of an Inbound marketer’s life. We all know that content is a vital part of any marketing campaign – but with the volumes of content needed to sustain multiple buyer personas

Content Creation for Inbound Marketing

Inbound Marketing

According to a recent Content Marketing Statistics report from HubSpot, on average, B2B marketers allocate 28% of their total marketing budget to content marketing. A steady stream of fresh, engaging, educational

Are you measuring B2B PR correctly?


With the technology available, measuring B2B PR should no longer be subjective. It should be built upon hard statistics. When it comes to measuring B2B PR campaigns, there is still a lot of scepticism in the eyes

How to make content generation a simple process

Inbound Marketing PR

Content generation can be the bane of an Inbound Marketer’s life. We all know that content marketing is a vital part of any marketing campaign but with the volumes needed how can we motivate everyone to keep writing?

Corporate messaging for B2B Technology Organisations


Keep your corporate message clear, concise and easily understandable. Do it the Ronseal way!  “What is it that your B2B Technology organisation does?” On the surface this should be a simple and innocuous opening