ITPR Blog

itpr's blog

    How to write a B2B case study: a practical and straightfoward approach

    As a B2B company, how do you maximise your chances of securing new business?

    In the B2B world, a B2B case study is one of the most effective ways to demonstrate your business’ worth, capability and credibility – and can potentially determine whether a client engages with you for business. They are the historic successes of your business.

    ... Continue Reading
    Topics: Content Marketing

    PR can be your B2B Content Generation Machine!

    B2B content generation can be the bane of an Inbound marketer’s life. We all know that content is a vital part of any marketing campaign – but with the volumes of content needed to sustain multiple buyer personas and lead nurture pathways how can you motivate everyone to keep writing? Most employees will probably have a point of view on a business challenge, but will see writing B2B content as a chore and time consuming and many just don’t have the writing skills.

    ... Continue Reading
    Topics: Content Marketing

    Content Creation for Inbound Marketing

    Topics: Inbound Marketing

    Corporate messaging for B2B Technology Organisations

    Topics: PR

    Are you measuring B2B PR correctly?

    Topics: PR

    How to make content generation a simple process

    Topics: Inbound Marketing, PR

    Five things that Public Relations Officers hate about meetings

    Topics: PR

    Nine tips to briefing a new PR agency

    Topics: PR

    A PR Person’s take on a Marketing Legend!

    Topics: News

    Women in Business: How do they innovate differently?

    Topics: News

    A week with itpr – An introduction to the world of PR and Marketing

    Topics: News

    Why do I need a new elevator pitch?

    Topics: PR

    itpr Christmas Jumper Day – Get your woolly on!

    Topics: News

    Successfully Launching US Technology Start-ups in the UK

    Topics: News, Technology

    Top 3 Tips to Help Increase Leads from your Website

    Topics: Lead generation

    LinkedIn – A valuable B2B lead generation tool.

    Topics: Lead generation

    Content Generation: Beware of the Content Monster

    Topics: Inbound Marketing, PR

    #Inbound14 – The keynote highlights that have stuck with me one month on.

    Topics: Inbound Marketing, HubSpot

    Have You Considered What Could be Missing From Your Inbound Marketing puzzle?

    Topics: News

    Do you own Apple products?

    Topics: Top Tech News