Digital PR on the rise: Takeaways from PRCA's Digital PR report

Digital PR is on the rise with spend prioritised for video and social. Here's our key takeaways from the PRCA's Digital PR and Comms report
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Topics: PR, Digital PR, PR measurement

Top tips for press release writing [+free press release template]

A press release is a great way to get your story in front of a journalist if you get the basics right. Here are tips for effective press release writing.
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Topics: PR,

In or Out: Should clients keep social media in-house?

Social media is a key element of PR. But should clients keep social media activity in-house or should they outsource to an agency?
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Topics: Social Media,

Is PR really about generating leads?

ITPR investigate whether PR is really about generating leads. Read this blog to understand how lead generation plays a key part on the results of a PR campaign.
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Topics: PR Advice,

Three Challenges with Inbound PR

Inbound PR has transformed the way we deliver PR campaigns, but what are its limitations? Read our blog on the three current problems with Inbound PR.
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Topics: Inbound PR,

How we would spend a £50,000 PR budget

There's no easy answer to the question what is a good PR budget. In this blog we outline an example campaign with a PR budget of £50k a year
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Winter is here for Advertising Value Equivalent - almost

Advertising Value Equivalent has long hindered the PR industry but the outdated measurement could be finally on the way out
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Are you creating relevant PR content?

How can you ensure you are producing PR content that will get you seen online and not dumped into a journalist's junk file?
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How does PR culture equate to PR success?

A happy team makes a successful campaign, but how exactly? Find out what you should be looking for PR culture-wise when it comes to picking your agency.
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Topics: PR Advice,