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The Power of Events in the Digital Age
Are Events Beneficial in the PR World? Here's why hosting events is still worth it...
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4 min read
Quality Content is King.
In a world of Chat GPT and generative AI tools - Is Good content still king? Creating a content strategy for PR and Marketing...
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Putting the relations back into Public Relations
The importance of building genuine relationships in the realm of PR and just how this approach can drive long-term success and results A short...
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Why it’s important to research journalists and media outlets before pitching
Good media research improves your knowledge and develops your experience We’ve said it before - Pitching to journalists is a skill that takes time to...
3 min read
How to Pitch to Journalists: The First Rule of Media Engagement
A short guide for PR people who want to have effective Media Engagement Journalists are the customers of Public Relations Officers (PROs) and we...
4 min read
B2B Market Research: The Two Types for PR Campaigns
B2B or Consumer Research? Defining the type of research to suit your target market PR strategy We have always been a fan of data-driven news and...
5 min read
Using PR Market Research for your communications campaign
Using PR Market Research for your communications campaign It’s been said that the most successful PR campaigns are those that dedicate the...
6 min read
Measuring B2B PR: How Do You Measure Campaigns in 2024?
Measuring B2B PR: How Do You Measure Campaigns in 2024? In 2024, with all the analytical tools available, it was concerning to read that almost half...
3 min read
Briefing your PR Agency to Guarantee Success
Briefing your PR Agency to Guarantee Success Even though you engage a PR agency - you still have to invest time and effort