What does a successful Owned media campaign look like?

We take a look at Airbnb’s successful Owned media campaign and what B2B companies can learn for their own strategies.

7 steps to successfully use social media in a PR campaign

Do you know what it takes to create a successful social media PR campaign? We explain the seven essential steps to plan, execute and optimise your strategy. Read more here!

Why use Inbound PR? - An exclusive interview with HubSpot's Iliyana Stareva

An exclusive interview with HubSpot's Iliyana Stareva about her new book Inbound PR and what the future of the public relations industry looks like

The 4 essentials of delivering Inbound PR campaigns

Tired of PR campaigns that don’t link to your marketing campaigns? Here are 4 essentials to delivering an Inbound PR campaign which will change your view on PR.

Topics: Inbound PR, PR Advice,

How to use Owned Media to improve lead generation for your business

An effective Inbound PR strategy not only brings in media coverage but can also help improve lead generation. Your Owned Media is key to this, here's how

Topics: Owned Media,

Measuring Inbound PR with Domain Authority and backlinks

Find out why Domain Authority (DA) and backlinks are important assets in being able to truly measure Inbound PR coverage.

Why Inbound PR?

Inbound PR is the evolution of the public relations industry, making the best use of a business' Earned, Owned and Paid media channels to create rounded and effective campaigns backed by data-driven evaluation to prove ROI

Nine red flags of a poor B2B PR agency

Looking to bring in PR support but don't know where to start? Here are a few red flags of a POOR B2B PR agency.

Five things successful Inbound PR agencies do to measure success

Successful Inbound PR consultancies have some key metrics they always measure against. But what are they? And how do they stack up to what your current agency is looking at?

Topics: PR,