How B2B Digital PR and Digital Marketing work hand-in-hand

Used together effectively, B2B Digital PR and Digital Marketing can help businesses increase online brand awareness and overall website performance.
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Topics: PR, PR Advice, Digital PR

What's the difference between B2B Digital PR and Traditional PR?

Traditional PR has its place next to B2B Digital PR. But how do these two approaches work together and how can you maximise each approach?
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Topics: PR, PR Advice, Digital PR

What is B2B Digital PR?

B2B Digital PR is different from the traditional approach to PR. Find out how it can help with your marketing, SEO, and how you can measure it.
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Topics: PR, PR Advice, Digital PR

Why yesterday’s PR skills don’t hack it in a Digital PR world

Digital PR campaigns require a whole new skill set including content marketing, analytics and PPC.
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Topics: Digital PR,

Advertising Value Equivalent - Why? And what is the alternative?

Advertising Value Equivalent has long hindered the PR industry but the outdated measurement could be finally on the way out
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Topics: PR Advice, PR measurement,

ITPR Management Buyout from Huble Digital Group

UK B2B technology PR consultancy, ITPR, announces that it has completed a management buyout (MBO) from digital business consultancy, Huble Digital.
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Topics: B2B marketing, PR,

How we would spend your PR budget

What should I budget for PR? In this blog we outline an example PR campaign with a budget of approx. £35k a year
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Topics: PR, Earned Media, Owned Media

How to pitch to a journalist

Learn how to effectively pitch your news to journalists and increase your chances of getting coverage
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Topics: PR, PR Advice, Digital PR

Digital PR and use of video on the rise

Digital PR is on the rise with spend prioritised for video and paid social. Here's our key takeaways from the PRCA's Digital PR and Communications report
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Topics: PR, Digital PR, PR measurement