Measuring Inbound PR with Domain Authority and backlinks

Find out why Domain Authority (DA) and backlinks are important assets in being able to truly measure Inbound PR coverage.
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Why Inbound PR?

Inbound PR is the evolution of the public relations industry, making the best use of a business' Earned, Owned and Paid media channels to create rounded and effective campaigns backed by data-driven evaluation to prove ROI
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Nine red flags of a poor B2B PR agency

Looking to bring in PR support but don't know where to start? Here are a few red flags of a POOR B2B PR agency.
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Five things successful Inbound PR agencies do to measure success

Successful Inbound PR consultancies have some key metrics they always measure against. But what are they? And how do they stack up to what your current agency is looking at?
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Topics: PR,

Use PR to get the most out of a B2B trade event

B2B industry events are great places to promote your business and services to a target audience. They can also be expensive and time consuming. Our blog explains how you can make the most of any B2B industry events you plan to attend.
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A Guide for PR Link Building

Does link building seem like a difficult practice to get right and get results from? This guide will tell you everything you need to know to get started. Read more.
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Topics: PR Advice, Earned Media,

Top tips to briefing a PR consultancy

The most important thing you can do when looking for a new PR consultancy is to put together a solid and detailed brief - something too many businesses struggle with and fail to. Putting a brief together can be tough if you've never done it before,...
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Setting measurable KPIs with your PR consultancy

Setting measurable KPIs with a new PR consultancy is essential for establishing campaign success and failing to do so will only cause problems in the relationship down the road. But how do you go about it?
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Topics: PR, Lead generation, B2B marketing

Impress your boss with data-driven effective PR measurement

Marketing managers have always found it difficult to show their boss effective PR reporting to justify spending on this activity. Modern PR agencies are making effective reporting much easier with data-driven reports which show exactly how PR...
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