Digital PR on the rise: Takeaways from PRCA's Digital PR report

Digital PR is on the rise with spend prioritised for video and social. Here's our key takeaways from the PRCA's Digital PR and Comms report
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Topics: PR, Digital PR, PR measurement

Top tips for press release writing [+free press release template]

A press release is a great way to get your story in front of a journalist if you get the basics right. Here are tips for effective press release writing.
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Topics: PR,

Setting measurable KPIs with your PR consultancy

Setting measurable KPIs with a new PR consultancy is essential for establishing campaign success and failing to do so will only cause problems in the relationship down the road. But how do you go about it?
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Topics: Lead generation, B2B marketing, Inbound Marketing

Get a grip on Google Analytics to measure your PR success

Public relations has always struggled to define its worth, effectiveness and benefits to a business’ bottom line. But new digital measurement tools like Google Analytics means PR pros can now measure web traffic and even track customer conversions...
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Topics: B2B marketing, Inbound Marketing, PR

Corporate messaging for B2B Technology Organisations

B2B Technology firms often struggle to define their corporate message. This blog provides expert guidance to keep your corporate message clear.
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Topics: PR,

Are you measuring B2B PR correctly?

Measuring B2B PR accurately can be achieved through the use of technology to provide robust, accountable statistics.
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Topics: PR,

How to make content generation a simple process

Content Generation can be made a more effective and simple process when PR & Marketing teams work in tandem.
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Topics: Inbound Marketing, PR,