ITPR BLOG

by David Beesley

The Great PR Measurement Reset: Five smarter ways to measure your B2B PR campaign

Discover five smarter ways to measure your B2B PR campaign's impact. Learn how to align PR efforts with business objectives, track meaningful metrics, and prove ROI with effective, evidence-led strategies. Say goodbye to vanity metrics and drive...

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Topics: PR, Digital PR, ITPR

by David Beesley

Public Relations: The PR You Can Do Yourself Before You Call in the Pros

Learn how B2B tech companies can set the stage for successful PR by refining messaging, repurposing content, and building personal relationships with journalists before hiring an agency. This guide helps you understand when DIY PR is enough and when...

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Topics: PR, Digital PR, ITPR

by David Beesley

You Don’t Need a PR Agency (Yet)

Discover how to kickstart your own PR strategy before hiring an agency. This guide covers essential steps like defining your goals, crafting core messaging, building media relationships, and leveraging owned and earned media. Learn when it's time to...

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Topics: PR, Digital PR, ITPR

by David Beesley

B2B Tech PR: 2025 Ins and Outs

Discover the top AI innovations from CES 2025 and learn how these advancements are shaping B2B Tech PR strategies. From AI-powered wearables to cutting-edge chips, explore how businesses can leverage these technologies to stay ahead in the tech...

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Topics: News, PR, Digital PR

by David Beesley