ITPR BLOG | PR (4)

by David Beesley

How we would spend your PR budget

What should I budget for PR? In this blog we outline an example PR campaign with a budget of approx. £35k a year

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Topics: PR, Earned Media, Owned Media

by Jon Brown

How to pitch to a journalist

Learn how to effectively pitch your news to journalists and increase your chances of getting coverage

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Topics: PR, PR Advice, Digital PR

by David Beesley

Digital PR and use of video on the rise

Digital PR is on the rise with spend prioritised for video and paid social. Here's our key takeaways from the PRCA's Digital PR and Communications report

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Topics: PR, Digital PR, PR measurement

by Jon Brown

Top tips for press release writing [& free press release writing guide]

A press release is a great way to get your story in front of a journalist if you get the basics right. Here are tips for effective press release writing.

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Topics: PR, Earned Media, PR Advice

by David Beesley

Generating new business using digital PR

Learn how to generate new business using digital PR for your business!

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Topics: PR, PR Advice, Digital PR

by Mike Davies

How to set measurable PR agency KPIs

Setting measurable KPIs with a new PR consultancy is essential for establishing campaign success, failing to do so will cause problems down the road.

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Topics: Lead generation, B2B marketing, Inbound Marketing

by Mike Davies

Get a grip on Google Analytics to measure your PR success

New digital measurement tools like Google Analytics means PR pros can now measure web traffic and even track customer conversions! Find out more here!

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Topics: B2B marketing, Inbound Marketing, PR