Get a grip on Google Analytics to measure your PR success

New digital measurement tools like Google Analytics means PR pros can now measure web traffic and even track customer conversions! Find out more here!
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Topics: B2B marketing, Inbound Marketing, PR

Corporate messaging for B2B Technology Organisations

B2B Technology firms often struggle to define their corporate message. This blog provides expert guidance to keep your corporate message clear.
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Topics: PR,

Are you measuring B2B PR correctly?

Measuring B2B PR accurately can be achieved through the use of technology to provide robust, accountable statistics.
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Topics: PR,

How to make content generation a simple process

Content Generation can be made a more effective and simple process when PR & Marketing teams work in tandem.
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Topics: Inbound Marketing, PR,