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How to Pitch to Journalists: The First Rule of Media Engagement
A short guide for PR people who want to have effective Media Engagement Journalists are the customers of Public Relations Officers (PROs) and we...
PR (2)
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B2B Market Research: The Two Types for PR Campaigns
B2B or Consumer Research? Defining the type of research to suit your target market PR strategy We have always been a fan of data-driven news and...
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Using PR Market Research for your communications campaign
Using PR Market Research for your communications campaign It’s been said that the most successful PR campaigns are those that dedicate the...
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Measuring B2B PR: How Do You Measure Campaigns in 2024?
Measuring B2B PR: How Do You Measure Campaigns in 2024? In 2024, with all the analytical tools available, it was concerning to read that almost half...
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Briefing your PR Agency to Guarantee Success
Briefing your PR Agency to Guarantee Success Even though you engage a PR agency - you still have to invest time and effort
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Customer Champions: Bringing B2B Tech PR to Life Using Customer Stories
Customer Champions: Bringing B2B Tech PR to Life Using Customer Stories Any B2B technology business still wary of asking customers to support their...
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Mission, vision and values - it’s just corporate bullsh*t isn’t it?
Mission, vision and values - it’s just corporate bullsh*t isn’t it? Is having a mission, vision and values important for business growth?
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ITPR B2B Tech PR Campaign Highlights of 2023
ITPR's B2B Tech PR campaign highlights of 2023 A review of the B2B Tech PR campaign successes that stuck in the minds of our team - moments to feel...
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How to measure content marketing ROI and applying it to B2B Digital PR
How to measure content marketing ROI and applying it to B2B Digital PR A guide to calculating success of your content