PR measurement: What does success look like for a digital PR campaign?

How do you measure success of a digital pr campaign? And what can you measure using website and keyword analytics tools to do PR measurement properly
read

Topics: Digital PR, PR measurement,

Digital PR on the rise: Takeaways from PRCA's Digital PR report

Digital PR is on the rise with spend prioritised for video and social. Here's our key takeaways from the PRCA's Digital PR and Comms report
read

Topics: PR, Digital PR, PR measurement

Why yesterday’s PR skills don’t hack it in a Digital PR world

Digital PR campaigns require a whole new skill set than old PR including content marketing, analytics and PPC - along others.
read

Topics: Digital PR,

How to get CEO buy-in for your Digital PR Strategy

What do you need to get CEO buy-in for a digital PR strategy? We take a look at the metrics and data needed to get backing for a Digital PR campaign.
read

Topics: Digital PR,

How do you measure Digital PR ROI and prove it to the board?

Find out how to measure Digital PR ROI and prove your results to the board
read

Topics: Digital PR,

Three stages to launching your Digital PR campaign

Launching a digital PR campaign can be a stressful time. In this blog we look at how to get the first stages right to increase your chance of success
read

Topics: Digital PR,

The 4 essentials of delivering Digital PR campaigns

Tired of PR campaigns that don’t link to your content marketing campaigns? Here are 4 essentials to delivering a Digital PR campaign.
read

Topics: PR Advice, Digital PR,

Measuring Digital PR with Domain Authority and backlinks

Find out why Domain Authority (DA) and backlinks are important assets in being able to truly measure Digital PR coverage and value
read

Topics: Digital PR,

Five things successful Digital PR agencies do to measure success

Successful Digital PR consultancies have some key metrics they always measure against. But what are they? Find out more in the new blog
read

Topics: Digital PR, PR measurement,