ITPR BLOG | Digital PR

by David Beesley

Putting the relations back into Public Relations

The importance of building genuine relationships in the realm of PR and just how this approach can drive long-term success and results

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Topics: News, PR, Digital PR

by David Beesley

Why it’s important to research journalists and media outlets before pitching

Good media research improves your knowledge and develops your experience

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Topics: News, PR, Digital PR

by David Beesley

How to Pitch to Journalists: The First Rule of Media Engagement

A short guide for PR people who want to have effective Media Engagement

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Topics: News, PR, Digital PR

by David Beesley

B2B Market Research: The Two Types for PR Campaigns

B2B or Consumer Research? Defining the type of research to suit your target market PR strategy

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Topics: News, PR, Digital PR

by David Beesley

Using PR Market Research for your communications campaign

How to create a PR Market Research project

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Topics: News, PR, Digital PR

by David Beesley

Measuring B2B PR: How Do You Measure Campaigns in 2024?

Any B2B technology business still wary of asking customers to support their own PR and Marketing activity needs to wake up!

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Topics: News, PR, Digital PR

by David Beesley

Briefing your PR Agency to Guarantee Success

Any B2B technology business still wary of asking customers to support their own PR and Marketing activity needs to wake up!

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Topics: News, PR, Digital PR

by David Beesley

Customer Champions: Bringing B2B Tech PR to Life Using Customer Stories

Any B2B technology business still wary of asking customers to support their own PR and Marketing activity needs to wake up!

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Topics: News, PR, Digital PR

by David Beesley

Mission, vision and values - it’s just corporate bullsh*t isn’t it?

Is having a mission, vision and values important for business growth?

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Topics: News, PR, Digital PR

Welcome to the ITPR Blog

Pick one of our topics.

Putting the relations back into Public Relations

Why it’s important to research journalists and media outlets before pitching

How to Pitch to Journalists: The First Rule of Media Engagement

B2B Market Research: The Two Types for PR Campaigns

Using PR Market Research for your communications campaign

Measuring B2B PR: How Do You Measure Campaigns in 2024?

Briefing your PR Agency to Guarantee Success

Customer Champions: Bringing B2B Tech PR to Life Using Customer Stories

Mission, vision and values - it’s just corporate bullsh*t isn’t it?

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