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Specialist Tech PR Campaigns

The success of any PR campaign is based on understanding your target audience and which channels they use to research, communicate and interact. We do our own research on your company, what you do, and your unique selling points to make sure we are creating campaigns that build your brand’s reputation with your audience. 

Yes, achieving great media coverage is an essential part of what we do, but we also look to use all the available channels to get maximum reach - your website, social media platforms and search engines.

Our team includes specialists in digital PR, content, digital marketing, SEO and social media. We have broken down the walls between traditional PR, marketing and sales to deliver results across all of our clients’ channels. 

 

Why are we any different? 

Our success has been built on creating unique and engaging content that gets picked up by the media. But more than that, we have schooled ourselves in digital communication and the ability to accurately measure the impact of a PR campaign.

Today, it’s not about filling column inches, it’s about what the reader does once they have read about you. We measure the digital impact on your website and on social media and the level of interest and engagement that is generated.

We work with our clients to position them as industry experts and, through our understanding and use of Google Analytics, the latest SEO best practice, Search Engine Marketing and Digital PR, we're able to track the impact on our clients websites and social media channels to demonstrate tangible, measurable and commercial results.

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Our team of Tech PR Specialists includes:

 

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DATA ANALYSTS

Define, set and achieve measurable results for your campaigns. Our data analysts will work with you to create reports that match you business objectives.

Our campaigns integrate with your business objectives to demonstrate measurable success and allow us to compare over time to better deliver results.

 

 

FlexINBOUND MARKETERS

B2B prospect engagement has changed from outbound to inbound, and our team of Inbound Marketers has developed a proven methodology for Inbound success. 

Tap into these resources to help build a campaign that delivers leads.

 

 

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CONTENT CREATORS

Our team consists of ex-journalists and copywriters that create content which engages with your audience and nurtures them to become prospects.

We work with you to create news, features, market research reports, blogs, eBooks, web copy, video scripts...whatever content you need!

 

 

 

Tablet News Notepad_01MEDIA RELATIONS

Our media experts have years of experience developing relationships with journalists across B2B Tech media sectors.

We generate media coverage in VIP publications that positions your business and spokespeople as recognised industry thought leaders.

 

 

 

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STRATEGISTS

Embarking on an entirely new campaign but not 100% sure where to start? Our strategists are experts in PR, Marketing, SEO, Lead Nurturing, Sales and more.

We run workshops for you and senior management team to build out a fully integrated and consistent communications strategy.

 

 

 

Screenshot 2019-08-30 at 17.49.03MEDIA TRAINING

Are your spokespeople in need of coaching and training in how to deal with journalists and the media?

We can help them to understand how the media works, what they need to say and how they should deliver their message.

 

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“The ITPR team have an excellent understanding of digital media and know how to create a plan that has the right mix of coverage, content, commentary and speaking opportunities so that it’s a total thought leadership approach – where each lever drives success.”

JASON GRUNBERG

Vice President of Marketing | Sailthru

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REAL RESULTS

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Appstractor worked with us to increase their online visibility. We generated 20 pieces of coverage for the company, as well as 400 landing page visits and 50+ new qualified leads for them. 

Read Case Study

Sailthru

 

Sailthru, the US-based Customer Retention Cloud platform wanted to launch their brand into the UK market, we helped secure 75 pieces of coverage with 72% being A-List media. 

Read Case Study

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Let's Talk

When you reach out to us to schedule a time to learn more about our services, you won’t be inundated with endless phone calls and emails from eager sales reps. Instead, you’ll talk to Jake, one of our PR executives.

You'll chat briefly about your business, your goals and your challenges - and we'll arrange a further call if you think we might be a good fit for you. It’s your call!

Book an online meeting

 

Jake Consultation
TESTIMONIALS

What People Say

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    Mark Callen

    CEO | Quantum

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    Alice Moore

    Founder | PixelKit

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    Mark Anderson

    Marketing Director