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PR for Retail Tech Companies

Retail technology is one of the most fascinating sectors to run a PR campaign in. As consumers, we’re all familiar with the end result of the technology that retailers employ, but not many of us could name a retail technology provider by name. This is where we come in and why retail technology PR is so important.

We’ve worked with clients that are enterprise scale, omnichannel data providers to the retail sector, supply chain management companies and providers of customer personalisation software - all of whom are vying for success and notoriety in a fiercely competitive industry. 

Getting to grips with the different types of retail technology and understanding how they impact us as consumers is essential if we are to build digital PR campaigns that engage the media. 

This is why we dedicate time and effort to really understand our clients technology. Can your senior execs simply explain what it is their technology actually does? No corporate speak - just what it does? Many are unable to do so without using jargon or hyperbole. Clear messaging must be at the heart of the programme if you are going to establish the business in the minds of the journalist and their audiences.

 

What makes Retail Tech PR successful?

Understanding the importance of personalisation is essential when dealing in the retail sector, and it’s the same when dealing with retail technology journalists. Successful retail tech PR campaigns must include hard news angles, not just latest product updates. What does the product do for the retailer? How does it make a difference for their customers? Where are the case studies?

We work with you to investigate the latest trends, challenges and problems that customers experience. We then create engaging content around the key themes and messages that can be played into the media.

Research is great. Analysing consumer trends works. But understanding the role of technology in the retail sector and how it is a fundamental element to a successful retail business is vital.

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Retail Tech PR campaigns are built on:

 

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MARKET EXPERTISE

Retail moves fast, which means you need a PR agency that closely monitors the industry to predict trends and news stories.

We use the latest media monitoring tools to track news, identify themes and provide opportunities for your spokespeople to comment. Coupled with an experienced PR team, and you have the ability to create compelling stories of interest to your target market and the media.

 

Screenshot 2019-08-30 at 15.52.55QUALITY CONTACTS

Retail clients work with us because we have proven success through our media relationships and industry networks to help build their profile.

Our retail technology PR campaigns target the publications, readers and decision-makers that ultimately deliver success for your business.

 

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CREATIVITY

The retail technology space is crowded and highly competitive, which means getting your voice heard is a huge challenge.

Our creative PR team develop campaigns that position you as the leader of the pack, not a follower, and demonstrate why so many customers choose to come to you.

 

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“From the outset the ITPR team has always worked to understand our total brand and marketing efforts and to connect the regional story to our global brand and marketing strategy.”

JASON GRUNBERG

Vice President of Marketing | Sailthru

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REAL RESULTS

Sailthru

 

Sailthru, the US-based Customer Retention Cloud platform wanted to launch their brand into the UK market, we helped secure 75 pieces of coverage with 72% being A-List media. 

Read Case Study

Volta

 

Volta needed to make their name in a crowded London market, we secured over 8500+ new website visitors from London with 20% of new website visits from social media. 

Read Case Study

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Let's Talk

When you reach out to us to schedule a time to learn more about our services, you won’t be inundated with endless phone calls and emails from eager sales reps. Instead, you’ll talk to Jake, one of our PR executives.

You'll chat briefly about your business, your goals and your challenges - and we'll arrange a further call if you think we might be a good fit for you. It’s your call!

Book an online meeting

 

Jake Consultation
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