Retail technology is one of the most fascinating sectors to run a PR campaign in. As consumers, we’re all familiar with the end result of the technology that retailers employ - but not many of us could name a retail technology provider by name. This is where we come in and why retail technology PR is so important.
We’ve worked with clients that are enterprise scale, omnichannel data providers to the retail sector, supply chain management companies and providers of customer personalisation software - all of whom are vying for success and notoriety in a fiercely competitive industry.
Getting to grips with the different types of retail technology and really understanding how they impact us as consumers is essential if we are to build digital PR campaigns that engage the retail technology media.
This is why we dedicate time and effort to really understand our clients technology. Can your senior execs explain in simple terms what it is the technology actually does? No corporate speak - just what it does? Get rid of the jargon or hyperbole, clear messaging must be at the heart of the programme if you are going to establish the business in the minds of the journalist - and then their audiences.
What makes Retail Tech PR successful?
Understanding the importance of personalisation is essential when dealing in the retail sector, and it’s the same when dealing with retail technology journalists. Successful retail technology PR campaigns must include hard news angles, not just latest product updates. What does the product do for the retailer and how does it make a difference for their customers? Where are the case studies? We work with you to investigate the latest trends, challenges and problems that customers experience - we then create engaging content around the key themes and messages we uncover.
Research is great. Analysing consumer trends works. Understanding the role of technology in the retail sector and how it is a fundamental element to a successful retail business is vital.