THE LATEST TIPS AND ADVICE FROM THE ITPR TEAM
13. How PRs Can Make an Impact with Journalists | ITPR Unpacked ft. Justin Stanton Part 1
14. What Journalists Really Want from PR professionals | ITPR Unpacked ft. Justin Stanton Part 2
Welcome to Part 2 of ITPR Unpacked: How PRs Can Make an Impact with Journalists featuring Justin Stanton, experienced journalist and editor at Atom Publishing. In this episode, we dive even deeper into what really makes a PR stand out in a crowded inbox.
From collaboration and relationship-building to sending the right images (in the right format), this episode is packed with real-world advice from someone who’s seen it all from the other side of the story. We cover:
📞 Pick up the phone - should you or shouldn’t you?
🧠 Why people buy from people and how to build genuine journalist relationships
🎯 How to curate targeted journalist lists that actually get results
🗞️ The power of relevance, timing, and trust in PR outreach
🖼️ How sending images correctly can make or break your story
In this episode of ITPR Unpacked, we’re joined by Justin Stanton, experienced journalist and editor at Atom Publishing, to share his insider perspective on what works (and what doesn’t) when PRs reach out to the media.
Together, we cover:
✔️ Call or email – which works best?
✔️ How to approach embargoes the right way
✔️ Collaboration tips that strengthen PR-journalist relationships
✔️ Should you include links in your press copy?
In this episode, Dave and Anthony explore how
original research can do more than generate PR coverage.
It can shape your messaging, boost credibility and drive
real results across the board. They share practical tips on
turning data into trust, making your insights media-worthy
and why now is the time to lead with thought leadership.
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Dave and Anthony sit down to explore how effective communication can benefit companies by enhancing engagement and productivity. Build a more motivated team with this internal communication podcast.
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In this episode, we will equip you with the tools and knowledge to harness market research effectively. Tune in to transform data into actionable strategies that can elevate your brand and drive growth!
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Tune in to Anthony and Dave discussing the science of content and how you can create content that resonates with audiences. Is content still king?
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Want to get your story noticed by journalists? In this episode of ITPR Unpacked, our experts David and Anthony dive into the art of media communication.
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Are your employees disengaged? Are you only dusting off the surveys once a year? Escape the viscous cycle by learning from our internal comms expert Anthony Monks.
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Whether you're looking to elevate your visibility or navigate the complexities of media relations, get insights to help you succeed. Tune in and learn how be heard in the crowded media landscape!
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Let's talk stress, we tackle the upstanding issue of workplace stress and its impact on mental health and productivity. Listen now to gain some tricks and tips on staying positive and managing stress.
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AI in the PR Industry | ITPR UNPACKED Dave and Anthony are back for the December episode of ITPR Unpacked! Tune in as we discuss how AI is changing how we communicate, work, and operate everyday.
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Dave and Anthony are back with an interesting take on why you don't need a PR agency and what you can do before bringing in the experts.
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Wondering what PR you can do before you hire an agency? Dave and Anthony are back with a goldmine of tips for you and your business.
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This episode talks about how businesses can create impact, specifically in two scenarios:
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