The technology needed to properly support accountants and finance teams is constantly changing.
It's more than just crunching numbers and filing spreadsheets. Accounting technology must now help teams collaborate, work on the move, deal with increasingly challenging client demands and satisfy the needs of a younger workforce that expect to use the latest technology in their jobs.
All this within a traditional sector in which trust, credibility and reputation are everything.
Over the years, we have worked with accounting technology companies of all sizes with software geared towards invoice processing and payments, document management, tax, budget holder management, accounts payable and the complete purchase-to-pay process.
Accounting Tech PR campaigns
Working with your team, we’ll take the time to understand your business’ goals and pain points to build and deliver a campaign that meets them.
Whether that’s using industry thought leadership to influence the key stakeholders and decision-makers in your sector, helping you raise brand awareness online through creative campaigns, or helping generate content for your wider marketing efforts, we can create campaigns that meet - and exceed - your goals.
Media and reputation management
Our media relations experts have spent years developing relationships with journalists in the accountancy and finance press and securing top tier media coverage for our clients.
We’ll work with you to boil down your USP - unique selling proposition - into a language journalists will understand and relate to. Only then can we help get your message and benefits out into the media to build your reputation - not just as a thought leader, but as the solution to your potential prospects' and customers’ problems.
Building trust and credibility
Accounting technology has undergone a revolution in recent years. Clients demand speed, accuracy and collaboration, and the need to stay on top of regulations and compliance requirements has heaped on the pressure for businesses of all sizes.
We can help you build a reputation as a company who not only understands those problems, but can help to solve them.
By introducing you to the right journalists and creating a regular media profile through content creation and distribution, you’ll be the go-to source for the information that keeps journalists and your customers coming back for more.