The press release is still very much alive and a well-crafted press release can generate valuable coverage for a B2B tech business.
Journalists are under pressure to create more stories with less time and fewer resources.
Quite simply, they don’t have the time to wade through a packed inbox of pithy sales pitches thinly disguised as “news”. A well-timed news story that gets to the point, maintains their attention with a relevant news hook and can be placed directly onto a news page or website makes a big difference.
We have ex-journalists and PR professionals on the team who know how to create an engaging news story with all the essential information - Who, What, When, Where, Why & How - and who can craft eye-catching headlines and page ready copy to make journalists’ lives easier. Getting you the media coverage you need for your business.
Want to know what makes a good press release? Download our Press Release template to help you get started.
Press release distribution
As well as press release writing, our press release distribution service - led by our media relations experts - can get your story in front of the influential VIP journalists that produce the stories that matter. Through our contacts and our reputation for producing creative, media-friendly tech stories, we can gain coverage where plenty of others fail.
We take a proactive approach to press release distribution and advise you on what you need to do to get a journalist interested in your story. It’s about good storytelling as well as having the right contacts.
Want to get your story out to the press download our guide to writing for the media for some expert advice and a few tips and tricks.