Is there still a need for Press Releases?


The press release is still very much alive and a well-crafted press release can generate valuable coverage for a B2B tech business.

Journalists are under pressure to create more stories with less time and fewer resources.

Quite simply, they don’t have the time to wade through a packed inbox of pithy sales pitches thinly disguised as “news”. A well-timed news story that gets to the point, maintains their attention with a relevant news hook and can be placed directly onto a news page or website makes a big difference.

We have ex-journalists and PR professionals on the team who know how to create an engaging news story with all the essential information - Who, What, When, Where, Why & How - and who can craft eye-catching headlines and page ready copy to make journalists’ lives easier. Getting you the media coverage you need for your business.

Want to know what makes a good press release? Download our Press Release template to help you get started.


Press release distribution

As well as press release writing, our press release distribution service - led by our media relations experts - can get your story in front of the influential VIP journalists that produce the stories that matter. Through our contacts and our reputation for producing creative, media-friendly tech stories, we can gain coverage where plenty of others fail.

We take a proactive approach to press release distribution and advise you on what you need to do to get a journalist interested in your story. It’s about good storytelling as well as having the right contacts.

Want to get your story out to the press download our guide to writing for the media for some expert advice and a few tips and tricks.


How can ITPR help you with press releases?


Content Meeting

Crafting the storytelling

Professional press release writing: Our team knows exactly what makes a great story and can write page ready copy to get your business out of the inbox and into the news.





Tablet News Notepad_01Getting your news in front of the right journalist

Press release distribution: Our media relations specialists have the relationships and experience to know how to get your story in front of the right journalist at the right time.



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Professional PR Support

Get the media coverage you deserve: We’ll sit down with your senior team to talk them through how we can get all the details a journalist needs to be convinced your story is worth telling. Our team consists of ex-journalists who have been writing for local, national and trade press for years.


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{FREE} Press Release Template

Whether you're a seasoned PR professional or just starting out in your first job after university, we feel it's always better to start a press release from a template rather than staring at a blank piece of paper - click the link below to download our template now!


“ITPR has demonstrated a great track record of successful media relations, bolstering Invu’s thought leadership voice in the vertical sectors we work in.”


Marketing Manager | Invu





Invu wanted a campaign that raised their profile across target verticals, we achieved 36 press clippings as well as regular placement of thought leadership articles in VIP media targets. 

Read Case Study

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Volta needed to make their name in a crowded London market, we secured over 8500+ new website visitors from London with 20% of new website visits from social media. 

Read Case Study


Let's Talk

When you reach out to us to schedule a time to learn more about our services, you won’t be inundated with endless phone calls and emails from eager sales reps. Instead, you’ll talk to David, one of our PR Directors.

You'll chat briefly about your business, your goals and your challenges - and we'll arrange a further call if you think we might be a good fit for you. It’s your call!

Book a free consultancy session





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