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Why do you need press releases?

The press release is still alive and kicking, gaining valuable coverage for our B2B tech clients.

Why? Because journalists today are under pressure to create more stories with less time and fewer resources.

While they don’t have time to wade through an inbox of pithy sales pitches thinly disguised as 'news', a well-crafted, well-timed story that grabs their attention with real news that can be placed directly onto a news page or website is like gold dust to journalists.

We have ex-journalists and PR professionals on the team who know how to craft an engaging news story with all the essential information - the Who, What, When, Where, Why - to craft eye-catching headlines and page-ready copy which makes journalists’ lives easier and gets you the media coverage you deserve.

 

Press release distribution

As well as press release writing, our press release distribution service - led by our media relations experts - can get your story in front of the influential VIP journalists that produce the stories that matter. Through our contacts and our reputation for producing creative, media-friendly tech stories, we can gain coverage where plenty of others fail.

We take a proactive approach to press release distribution and can advise you on what you need to do to get a journalist interested in your story. It’s about good storytelling as well as having the right contacts.

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How can ITPR help you with press releases?

 

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Crafting the storytelling

Press release writing: Our team of journalists know exactly what makes a great story and can write page-ready copy to get your business out of the inbox and into the news.

 

 

 

 

 

Tablet News Notepad_01Getting your news in front of the right journalist

Press release distribution: Our media relations specialists have the relationships and experience to know how to get your story in front of the right journalist at the right time.

 

 

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Professional PR Support

Get the media coverage you deserve: We’ll sit down with your senior team to talk them through how we can get all the  details a journalist needs to be convinced your story is worth telling. Our team consists of ex-journalists who have been writing for local, national and trade press as well as seasoned PR professionals who have years of experience in building media relations.

 

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“ITPR has demonstrated a great track record of successful media relations, bolstering Invu’s thought leadership voice in the vertical sectors we work in.”

ROB THOMPSON

Marketing Manager | Invu

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REAL RESULTS

Invu

 

Invu wanted a campaign that raised their profile across target verticals, we achieved 36 press clippings as well as regular placement of thought leadership articles in VIP media targets. 

Read Case Study

Volta

 

Volta needed to make their name in a crowded London market, we secured over 8500+ new website visitors from London with 20% of new website visits from social media. 

Read Case Study

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Let's Talk

When you reach out to us to schedule a time to learn more about our services, you won’t be inundated with endless phone calls and emails from eager sales reps. Instead, you’ll talk to Jake, one of our PR executives.

You'll chat briefly about your business, your goals and your challenges - and we'll arrange a further call if you think we might be a good fit for you. It’s your call!

Book an online meeting

 

Jake Consultation
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