Crafting the storytelling being great press releases.
Is there still a need for Press Releases?
The press release is still very much alive and a well-crafted press release can generate valuable coverage for a B2B tech business.
Journalists are under pressure to create more stories with less time and fewer resources.
Quite simply, they don’t have the time to wade through a packed inbox of pithy sales pitches thinly disguised as “news”. A well-timed news story that gets to the point, maintains their attention with a relevant news hook and can be placed directly onto a news page or website makes a big difference.
We have ex-journalists and PR professionals on the team who know how to create an engaging news story with all the essential information - Who, What, When, Where, Why & How - and who can craft eye-catching headlines and page ready copy to make journalists’ lives easier. Getting you the media coverage you need for your business.
As well as press release writing, our press release distribution service - led by our media relations experts - can get your story in front of the influential VIP journalists that produce the stories that matter. Through our contacts and our reputation for producing creative, media-friendly tech stories, we can gain coverage where plenty of others fail.
We take a proactive approach to press release distribution and advise you on what you need to do to get a journalist interested in your story. It’s about good storytelling as well as having the right contacts.
Professional press release writing: Our team knows exactly what makes a great story and can write page ready copy to get your business out of the inbox and into the news.
Getting your news in front of the right journalist
Press release distribution: Our media relations specialists have the relationships and experience to know how to get your story in front of the right journalist at the right time.
Professional PR Support
Get the media coverage you deserve: We’ll sit down with your senior team to talk them through how we can get all the details a journalist needs to be convinced your story is worth telling. Our team consists of ex-journalists who have been writing for local, national and trade press for years.
“Finding ITPR has been one of my best achievements! From the very beginning, I could tell that ITPR really cared about our success. Launching into the UK was a key part of our growth plans and getting it right was very important. ITPR has worked relentlessly to build awareness of our business and exceeded our expectations in terms of coverage so far".
Shingo Tsukamoto
Founder & President | Makip
“ITPR always goes the extra mile. They are proactive and always coming to us with creative ideas, opportunities and suggestions. We feel they really understand us and what we want to achieve and are right there with us helping us get there. We truly feel we are always at the forefront of their mind and appreciate all their support and strategic advice!”
Tracy Payne
Marketing Manager | iplicit
“ITPR is not just an agency to us, they are a part of our team and an integral one at that! Yes, they know what they are doing in terms of PR but it’s the people that truly make our partnership what it is. They have not only helped us grow our business into what it is today, through solely inbound marketing, largely down to ITPR’s strategic efforts in contributing to our brand awareness and getting the messaging spot on, but they have grown WITH us and have been there through the highs, and the lows - we are in it for the long run with ITPR for sure!”
Anthony Lamoureux
CEO | Velocity Smart Technology
“Working with you guys is easy. You always support us and look for additional opportunities and wins for our business - everything you do is strategically focussed and highly thought out to help our own marketing plans. Everything is always overachieved and delivered on time and so we really couldn’t expect any more!”
Sven Schumacher
Head of Global Marketing | Interprefy
“The UK is a key market for Sendcloud growth plans and it was really important that we built a presence there, fast. Working with ITPR has been a real pleasure and we’re delighted to have them as part of our long-term PR plans to amplify the great work that Sendcloud does for our customers.”
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