Media Coverage Strategy

An effective media relations strategy is an essential part of any public relations campaign and we have spent years building strong relationships with journalists, editors and writers - we’ve even added some to the team - so we know how the media works, what journalists look for in a good story and, more importantly, what they ignore.

How does a media relations campaign work?

It’s a great question and we have worked hard over the years to develop our own tried and tested formula for building engaging campaigns that can be tracked and measured to deliver results.

SET CLEAR OBJECTIVES

What do you want to achieve and what does success look like for you? For some clients it’s improving online brand awareness, for others it’s appearing in the pages of a particular newspaper or magazine. We align our strategy with your objectives to ensure the goals we hit are the ones you expect.

DEVELOP A TARGETED MEDIA PLAN

The old “spray and pray” strategy of media relations is long since defunct. Ask any journalist who’s been on the receiving end of a spam PR email and they’ll tell you it didn’t make it out of their inbox. We create campaigns to specifically target your chosen media and build relationships with journalists that stand the test of time.

CREATE AND DISTRIBUTE ENGAGING CONTENT

Finally we create targeted content that we distribute to key media to introduce you and your company and get the media conversations going. Our team know what kind of content journalists want to publish and we make sure we hit the target every time with our tailored media relations content.

What else does media relations involve?

Content - be it press releases, case studies, opinion articles or a research paper - forms the basis of our campaigns, but there is much more to effective media relations than just content.

Effective media relations has the goal of making your business leaders the “go-to contact” for comments and information that journalists can rely upon - and part of that is getting you in front of journalists.

Whether this is one-to-one interviews, organising media events or creating roundtable discussions around industry news and trends we have the experience, and the contacts, to make it happen.

If you’ve never been interviewed by a journalist before, don’t worry because we give you a full briefing beforehand and guide you the likely questions you’ll get asked. Part of our job is to prepare you so that you are comfortable in getting your message across, without falling into a sales pitch.

Read our eBook to get insight into how you can write for the media here

What are the benefits of effective media relations?

A media relations campaign, if done properly, will build or enhance your businesses reputation in the eyes of your customers and prospects, drive brand awareness and ultimately contribute to the bottom line in sales leads.

Through earning regular press coverage, with links to your website to help towards improving your SEO and getting you in front of journalists, we can start to build your reputation with a PR campaign that delivers on its promise.

How do we measure media relations campaigns?

It goes without saying that an effective media relations campaign should result in regular media coverage that positions your business and its products as ‘best in class’.

Our measurement tools go beyond media coverage and we can show you exactly how we have impacted your business’ most valuable sales tool, your website.

Through analytics and by earning links in media coverage we’ll increase your brand’s reputation not only in the eyes of your customers, but in the eyes of Google to make sure you feature at the top of search rankings for your keywords and search phrases.

Let's Talk

When you reach out to us to schedule a time to learn more about our services, you won’t be inundated with endless phone calls and emails from eager sales reps. Instead, you’ll talk to David, one of our PR Directors.

You'll chat briefly about your business, your goals and your challenges - and we'll arrange a further call if you think we might be a good fit for you. It’s your call!