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B2B Media Relations

An effective media relations strategy is an essential part of any public relations campaign.

We have spent years building strong relationships with journalists, editors and writers (we’ve even added some to the team!) so we know exactly how the media works, what journalists look for and, more importantly, what annoys them.

 

How does a media relations campaign work?

It’s a great question and we have worked hard over the years to develop our own tried and tested formula for building engaging and results driven media relations campaigns.

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Our media relations strategies include:

 

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SETTING OBJECTIVES

What do you want to achieve? What does success look like for you? For some clients it’s about improving lead generation, for others it’s appearing in the pages of a particular newspaper or magazine. We align our strategy with your objectives to ensure the goals we hit are the ones you expect.

 

 

 

 

Screenshot 2019-08-30 at 21.04.54DEVELOPING A MEDIA RELATIONS PLAN

The old “spray and pray” strategy of media relations is no longer viable. Ask any journalist who’s been on the receiving end of a spam PR email and they’ll tell you it didn’t make it out of their inbox, or worse - blacklisted. We create campaigns to specifically target your chosen media and build relationships with journalists that stand the test of time.

 

 

 

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CREATING AND DISTRIBUTING CONTENT

We create targeted content that we distribute to key media to introduce you and your company and get the media conversations going. Our team of in-house journalists know what kind of content gets published, and we make sure we hit the target every time with our tailored media relations.

 

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What else does media relations involve?

Media relations content - be it press releases, case studies, opinion articles or research - forms the basis of our campaigns, but there is much more to effective media relations than just content.

Media relations is about making you the “go-to” contact for comments and information for journalists, and part of that is getting you in front of journalists face-to-face.

Whether this is one-to-one interviews, organising media events or creating roundtable discussions around industry news and trends, we have the experience and the contacts to make it happen.

If you’ve never been in front of a journalist before then don’t worry - we provide media training and briefing beforehand and even guide you through the likely questions you’ll get asked in interviews to ensure you get your message across while giving journalists the story they need.

 

What are the benefits of effective media relations?

If done properly, a media relations campaign will help build or enhance yours and your brand’s reputation in the eyes of your customers and prospects, drive brand awareness and ultimately contribute to your bottom line.

By earning regular press coverage with links to your website to help improve your SEO and your media relations, we can start to build your reputation in a campaign that delivers on results and secure the kind of commercial outcomes you want.

 

How do we measure media relations campaigns?

At the end of the day, an effective media relations should result in media coverage.

But our measurement tools go beyond just coverage, and we can show you exactly how we have impacted your business’ most valuable sales tool - your website.

Through analytics and by earning links in media coverage, we’ll increase your brand’s reputation not only in the eyes of your customers, but in the eyes of Google to make sure you feature at the top of search rankings for your keywords and search phrases.

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REAL RESULTS

Invu

 

Invu wanted a campaign that raised their profile across target verticals, we achieved 36 press clippings as well as regular placement of thought leadership articles in VIP media targets. 

Read Case Study

Volta

 

Volta needed to make their name in a crowded London market, we secured over 8500+ new website visitors from London with 20% of new website visits from social media. 

Read Case Study

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Let's Talk

When you reach out to us to schedule a time to learn more about our services, you won’t be inundated with endless phone calls and emails from eager sales reps. Instead, you’ll talk to Jake, one of our PR executives.

You'll chat briefly about your business, your goals and your challenges - and we'll arrange a further call if you think we might be a good fit for you. It’s your call!

Book an online meeting

 

Jake Consultation
TESTIMONIALS

What People Say

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    Founder | PixelKit

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    Mark Anderson

    Marketing Director