What else does media relations involve?
Content - be it press releases, case studies, opinion articles or a research paper - forms the basis of our campaigns, but there is much more to effective media relations than just content.
Effective media relations has the goal of making your business leaders the “go-to contact” for comments and information that journalists can rely upon - and part of that is getting you in front of journalists.
Whether this is one-to-one interviews, organising media events or creating roundtable discussions around industry news and trends we have the experience, and the contacts, to make it happen.
If you’ve never been interviewed by a journalist before, don’t worry because we give you a full briefing beforehand and guide you the likely questions you’ll get asked. Part of our job is to prepare you so that you are comfortable in getting your message across, without falling into a sales pitch.
What are the benefits of effective media relations?
A media relations campaign, if done properly, will build or enhance your businesses reputation in the eyes of your customers and prospects, drive brand awareness and ultimately contribute to the bottom line in sales leads.
Through earning regular press coverage, with links to your website to help towards improving your SEO and getting you in front of journalists, we can start to build your reputation with a PR campaign that delivers on its promise.
How do we measure media relations campaigns?
It goes without saying that an effective media relations campaign should result in regular media coverage that positions your business and its products as ‘best in class’.
Our measurement tools go beyond media coverage and we can show you exactly how we have impacted your business’ most valuable sales tool, your website.
Through analytics and by earning links in media coverage we’ll increase your brand’s reputation not only in the eyes of your customers, but in the eyes of Google to make sure you feature at the top of search rankings for your keywords and search phrases.