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Experts in B2B Technology PR

 

From international corporations to new business start-ups and fast-growing scale-ups, our B2B Technology PR team works with clients of all sizes who all trust us to get them media coverage, raise their brand awareness and support their lead generation activity.

We’re storytellers by nature, so we know how to build creative thought leadership campaigns that will grab a journalist’s attention and start to develop your reputation as a ‘go-to’ source of information and industry trends.

 

Digital PR

 

Earn media coverage and generate backlinks and referral traffic from your target publications. Get in front of your audience and position your company spokespeople as industry thought leaders.

Our media experts have years of experience developing relationships with journalists across B2B technology media.

Content Creation

 

Your website meets your prospects long before your sales team ever does, so if your website content doesn’t answer their questions they’ll go elsewhere to find the answer.

We have a team of content writers and editors who can fill your website with informative, educational and regular content to keep prospects coming back.

Social Media

 

LinkedIn, Twitter and other social media platforms can be a great way to expand your network, meet new contacts and get involved in conversations.

Our digital team can help you build a social media strategy, provide account audits and research different audiences to provide full social media community engagement.
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The Ultimate Guide to B2B Digital PR

Traditional PR used circulation, advertising equivalency and guesses how many people have read the article. B2B Digital PR have web visitors per month, is about Domain Authority and can show the article ranking as #1 on Google search terms. Could B2B Digital PR be right for your business? Download our eBook to learn more.

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Who do we work with?

We have experience of working with organisations across most, if not all areas of B2B technology. FinTech, HealthTech, Recruitment Tech, Manufacturing Tech, Construction Tech, SaaS and new technologies such as A.I., AR and VR as well as IoT and Industry 4.0 - the fourth industrial revolution.

Our senior team has more than 50 years’ combined experience across all aspects of PR and marketing, including the creation and delivery of campaigns that provide media coverage, better online rankings, leads and sales.

We have worked with B2B technology organisations across every stage of the funding journey, so whether you’re a tech start-up, scale-up or established within your sector, we can work with you to build a campaign that is tailored around your needs.
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PR measurement is key

Measuring our B2B Technology PR campaigns

 
 

To deliver tangible results you have to make sure that Google Analytics is deployed across your website, that your Content Management System has the correct tracking in place to monitor the performance of your content, and that any lead management system is able to understand the interactions on your website.

What good is drawing customers and prospects in from coverage earned in the media if your website is set up to fail? The result is that you are only getting a fraction of value from your B2B Technology PR campaign.

Find out what we class as the definitive method of Digital PR Measurement.

Whether it's increasing website traffic, increasing new users to your core website pages or improving your keyword performance, we ensure that our campaigns align with your business goals to increase lead generation, conversions and sales.
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What do you want from your PR partner?

Honesty, Quality, Proactivity

 

We don’t just limit ourselves to just providing media support and achieving media coverage, we can also support your content marketing strategies by writing engaging blog posts, eBooks, features and market research reports.

We always want to maximise everything we create - making sure your social media channels are active, your website analytics are set up properly, and you have downloadable content for your website. A B2B technology PR campaign has a role to play throughout your whole marketing and sales activity in order to deliver the maximum ROI for your investment.
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Let's Talk

When you reach out to us to schedule a time to learn more about our services, you won’t be inundated with endless phone calls and emails from eager sales reps. Instead, you’ll talk to David, one of our PR Directors.

You'll chat briefly about your business, your goals and your challenges - and we'll arrange a further call if you think we might be a good fit for you. It’s your call!

Book a free consultancy session

 

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ITPR won the "Best B2B Technology PR Consultancy 2023" award by SME News. A digital magazine aimed at those who own, run, or assist in the running of small and medium-sized businesses in the UK. 
 

 

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