Get your business trending on social media

Social media can be one of the most effective B2B marketing channels during the selection process, and even though businesses realise the importance of utilising B2B social media, few are using it as part of a strategic campaign and therefore struggle to see any valuable outcomes or ROI from their efforts.

So in the era of 'digital first', how can B2B marketers truly engage customers and drive sales on social media?

B2B social media: a vital piece of your owned media channels

When done right, B2B social media management can grow an audience of interested parties who regularly promote your content to their network.

Whether it’s driving traffic to your website, promoting your content across other platforms or finding and nurturing business influencers, driving real results that can be measured from your social media efforts, not superficial ones, is what is going to convince the non-believers that social media has a function to fill as part of your media engagement and Inbound PR strategy.


B2B marketing trends

From MySpace and Facebook to Instagram and Snapchat, social media is an ever-changing arena, and we keep an eye on what works, especially in B2B marketing, guiding you on where you should focus your efforts. 

ITPR has fully trained social media consultants that help you select and apply the best strategy that matches the needs of your campaign. Our team can assist you by promoting your B2B content on the most effective social media platforms to boost your following, promote your brand and not only connect you with your target audience of potential buyers, but also with journalists and influencers that help spread the word and add credibility to your business.

Managing an array of social media accounts on a daily basis is a time-consuming process without the support of a committed social media team. Our social media experts put in the time and effort so you can spend more time on wider business objectives.

Tweet Banks

Our B2B social media team develop and schedule a series of pre-approved Tweets that range from industry hot topics, relevant company news, your owned content and insights. These are published to coincide with when your target audience is online.

Blog posts

Our team of journalists and copywriters work with you to create engaging, informative blog content which educates and entertains your audience. This is then published through your social media channels to reach your target audience.

LinkedIn Posts

With an array of business professionals and potential leads, LinkedIn is the perfect place to reach out to your target audience. We help you manage the sharing of content across company and personal accounts to increase how many people you reach online.

VIP spokespeople

We appreciate that your founders and C-level Executives may not have the time to keep their social media channels busy. ITPR helps build the profile and audience of VIP executives and spokespeople to place them as true thought leaders.

Social Media trends

Twitter, Facebook, Instagram, Snapchat, Inbound, Outbound, GDPR - the tools available to B2B marketers is always evolving. We keep an eye on what actually works and help you decide where you should focus your efforts.


Search engines like Google are constantly changing the way in which they rank web pages. A social media strategy through ITPR can help improve your website’s search engine rankings and drive more traffic, more leads and more sales.

Want a free audit of your social media activity?

Simply book some time with us using this calendar link. We will have a 15-minute discussion so that we have all the information we need to run an audit of your current social media accounts and activity that we can share back with you.

Free Social Media Audit