Search engine visibility is front and centre for any business looking to build brand awareness and increase lead generation.
With more B2B customers than ever turning to Google to research problems, solutions and potential suppliers, the competition to appear at the top of the search rankings is fierce.
Making sure that your PR strategy compliments your SEO strategy is essential. Whether it’s generating high value backlinks to your website through earned media coverage, or creating blog content that targets specific keywords, making sure that PR is improving the performance of your website is crucial to successful SEO PR.
High value legitimate backlinks are one of the top factors used by Google to determine how authoritative your website is and how high you should rank in its results. The more legitimate, high-domain authority websites you have pointing back to your own website, the higher Google places you.
Building links with SEO PR
Content for thought leadership comes in many formats whether it’s by-lined articles and comments in the media as part of a PR campaign; research reports which take a detailed look at your industry and its main challenges; or blogs and articles which seek to answer your prospects questions.
With the right content driving your thought leadership strategy you can put your business in front of prospects and position yourself as a reliable and worthy source of information as you raise your profile in your industry.
By creating thought leadership content that resonates with your audience you increase your chances of influencing their future purchasing decisions and ensure you are front of mind when it comes to starting their buyer journey.
PR with an SEO focus
While measuring the proportion of links per coverage is important for SEO PR campaigns, we’re much more interested in measuring what impact our work is having on your website in terms of visitors, goals and conversions.
Our team is Google accredited and has regular training on the latest SEO and measurement tools, so we’re just as comfortable digging around your website’s analytics and assessing our impact as we are creating and pitching news stories.
Having these skills within our team means we’re also able to assess whether your website is set up correctly to benefit from any SEO focussed PR activity, and we can readily advise on SEO and analytics best practice if needed - not many PR agencies can say that.
Our analytics focussed measurement means you can see exactly what impact our campaigns have on your business’ performance and ensures you get maximum ROI from your PR investment.
Want to see an example of how we’ve used PR and SEO together to generate awareness and leads for a client - check out this case study.