PR designed with search engine visibility in mind.
Why do you need SEO in a PR Strategy?
Search engine visibility is front and centre for any business looking to build brand awareness and increase lead generation.
With more B2B customers than ever turning to Google to research problems, solutions and potential suppliers, the competition to appear at the top of the search rankings is fierce.
Making sure that your PR strategy compliments your SEO strategy is essential. Whether it’s generating high value backlinks to your website through earned media coverage, or creating blog content that targets specific keywords, making sure that PR is improving the performance of your website is crucial to successful SEO PR.
High value legitimate backlinks are one of the top factors used by Google to determine how authoritative your website is and how high you should rank in its results. The more legitimate, high-domain authority websites you have pointing back to your own website, the higher Google places you.
Building links with SEO PR
Content for thought leadership comes in many formats whether it’s by-lined articles and comments in the media as part of a PR campaign; research reports which take a detailed look at your industry and its main challenges; or blogs and articles which seek to answer your prospects questions.
With the right content driving your thought leadership strategy you can put your business in front of prospects and position yourself as a reliable and worthy source of information as you raise your profile in your industry.
By creating thought leadership content that resonates with your audience you increase your chances of influencing their future purchasing decisions and ensure you are front of mind when it comes to starting their buyer journey.
PR with an SEO focus
While measuring the proportion of links per coverage is important for SEO PR campaigns, we’re much more interested in measuring what impact our work is having on your website in terms of visitors, goals and conversions.
Our team is Google-accredited and has regular training on the latest SEO and measurement tools, so we’re just as comfortable digging around your website’s analytics and assessing our impact as we are creating and pitching news stories.
Having these skills within our team means we’re also able to assess whether your website is set up correctly to benefit from any SEO focussed PR activity, and we can readily advise on SEO and analytics best practice if needed - not many PR agencies can say that.
Our analytics focussed measurement means you can see exactly what impact our campaigns have on your business’ performance and ensures you get maximum ROI from your PR investment.
Want to see an example of how we’ve used PR and SEO together to generate awareness and leads for a client -check out this case study.
How do we measure media relations campaigns?
It goes without saying that an effective media relations campaign should result in regular media coverage that positions your business and its products as ‘best in class’.
Our measurement tools go beyond media coverage and we can show you exactly how we have impacted your business’ most valuable sales tool, your website.
Through analytics and by earning links in media coverage we’ll increase your brand’s reputation not only in the eyes of your customers, but in the eyes of Google to make sure you feature at the top of search rankings for your keywords and search phrases.
How can ITPR help you with SEO PR?
Writing content that journalists not only want to write about, but are willing to link to isn't easy. Our team of PR professionals and journalists know what content works to earn media coverage but also generate links back to your website within that coverage.
No matter how good your content is, if you don't have the relationships with journalists to get your stories published then you won't get out of their inbox. We have specialist media relations experts who have long standing relationships with journalists across all verticals and levels - from national to trade to regional to get your content published.
There aren't many PR agencies out there whose team is analytically driven, but all of our consultants are trained in Google Analytics and keep up to date with the latest SEO best practice so that we can analyse, understand and optimise our campaigns to ensure you get the SEO benefits you want from a PR campaign.
“Finding ITPR has been one of my best achievements! From the very beginning, I could tell that ITPR really cared about our success. Launching into the UK was a key part of our growth plans and getting it right was very important. ITPR has worked relentlessly to build awareness of our business and exceeded our expectations in terms of coverage so far".
Shingo Tsukamoto
Founder & President | Makip
“ITPR always goes the extra mile. They are proactive and always coming to us with creative ideas, opportunities and suggestions. We feel they really understand us and what we want to achieve and are right there with us helping us get there. We truly feel we are always at the forefront of their mind and appreciate all their support and strategic advice!”
Tracy Payne
Marketing Manager | iplicit
“ITPR is not just an agency to us, they are a part of our team and an integral one at that! Yes, they know what they are doing in terms of PR but it’s the people that truly make our partnership what it is. They have not only helped us grow our business into what it is today, through solely inbound marketing, largely down to ITPR’s strategic efforts in contributing to our brand awareness and getting the messaging spot on, but they have grown WITH us and have been there through the highs, and the lows - we are in it for the long run with ITPR for sure!”
Anthony Lamoureux
CEO | Velocity Smart Technology
“Working with you guys is easy. You always support us and look for additional opportunities and wins for our business - everything you do is strategically focussed and highly thought out to help our own marketing plans. Everything is always overachieved and delivered on time and so we really couldn’t expect any more!”
Sven Schumacher
Head of Global Marketing | Interprefy
“The UK is a key market for Sendcloud growth plans and it was really important that we built a presence there, fast. Working with ITPR has been a real pleasure and we’re delighted to have them as part of our long-term PR plans to amplify the great work that Sendcloud does for our customers.”
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