5 min read
How to build a successful paid media campaign
For the longest time there was a school of thought that PR, Marketing, SEO, website management and paid advertising operate in isolation. Yes, now...
Paid Media
3 min read
Achieving Paid Media and Public Relations Synergy
Public relations (PR) and paid media are often thought of as two entirely separate functions. One – PR – is built on the premise of free ‘earned’...