How to build a successful paid media campaign

Using paid media should be part of your Inbound PR campaign strategy. Time to bring your paid media in from the cold and involve it in your Inbound PR strategy.
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Topics: Paid Media,

Achieving Paid Media and Public Relations Synergy

Find out how online paid media and public relations (PR) can help each other achieve their goals. Outreach augmentation, keyword and audience targeting, trend identification and exploitation. PR and paid media channels are truly different means to...
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Topics: Paid Media,