How to build a successful paid media campaign

Using paid media should be part of your Inbound PR campaign strategy. Time to bring your paid media in from the cold and involve it in your Inbound PR strategy.
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Topics: Paid Media,

The 4 essentials of delivering Inbound PR campaigns

Tired of PR campaigns that don’t link to your marketing campaigns? Here are 4 essentials to delivering an Inbound PR campaign which will change your view on PR.
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Topics: Inbound PR, PR Advice,

Use PR to get the most out of a B2B trade event

B2B industry events are great places to promote your business and services to a target audience. They can also be expensive and time consuming. Our blog explains how you can make the most of any B2B industry events you plan to attend.
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How to promote and amplify a piece of coverage

The old method of PR was to get a piece of coverage and file it away, never to be seen again. But modern PR can take that coverage and the content and add extra value to your earned, owned and paid media campaigns.
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How to prove the value of social media campaigns

Social Media Campaigns should be one element of a multi-faceted PR campaign. But how do you convince the social media sceptics within your business?
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Marketing productivity tips for busy marketers

Spending too much time on routine marketing activities? Find out how you can reduce the time you spend on them with our marketing productivity tips.
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Using LinkedIn for B2B lead generation

LinkedIn is great for networking – but can it be used for B2B lead generation and how valuable are LinkedIn groups?
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How to write a B2B case study: a practical and straightforward approach

Case studies are one of the best pieces of content you can create to showcase your business’ expertise. Find out how to write a B2B case study.
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Topics: Content Marketing,

PR can be your B2B Content Generation Machine!

David Beesley, Managing Director of itpr looks at how PR can be your B2B Content Generation Machine!
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Topics: Content Marketing,