3 min read
A short guide for PR people who want to have effective Media Engagement Journalists are the customers of Public Relations Officers (PROs) and we shouldn’t lose sight of that. Like all customers, some of them can be snippy, some can be rude - but the...
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4 min read
B2B or Consumer Research? Defining the type of research to suit your target market PR strategy We have always been a fan of data-driven news and...
5 min read
Using PR Market Research for your communications campaign It’s been said that the most successful PR campaigns are those that dedicate the...
6 min read
Measuring B2B PR: How Do You Measure Campaigns in 2024? In 2024, with all the analytical tools available, it was concerning to read that almost half...
3 min read
Briefing your PR Agency to Guarantee Success Even though you engage a PR agency - you still have to invest time and effort
3 min read
Customer Champions: Bringing B2B Tech PR to Life Using Customer Stories Any B2B technology business still wary of asking customers to support their...
4 min read
Mission, vision and values - it’s just corporate bullsh*t isn’t it? Is having a mission, vision and values important for business growth?
4 min read
ITPR's B2B Tech PR campaign highlights of 2023 A review of the B2B Tech PR campaign successes that stuck in the minds of our team - moments to feel...
4 min read
How to measure content marketing ROI and applying it to B2B Digital PR A guide to calculating success of your content
