2 min read
How do you measure Digital PR ROI and prove it to the board?
There is a long debate of how to measure PR ROI and how to prove value to your immediate manager or the board of Directors.
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2 min read
Generating new business using digital PR
Reputation management has always been a hallmark of PR. But when it comes to tangible benefits, as in money in the bank and new business, PR has...
5 min read
How to build a successful paid media campaign
For the longest time there was a school of thought that PR, Marketing, SEO, website management and paid advertising operate in isolation. Yes, now...
2 min read
Three stages to launching your Digital PR campaign
An effective Digital PR Strategy can bring great benefits to your business but if your initial campaign stages are not thought out and well-planned,...
4 min read
The 4 essentials of delivering Digital PR campaigns
A question we often get asked is “How do you plan to deliver this campaign?” - and it’s a reasonable question. After all, whether it’s an existing...
3 min read
How to use Owned Media to improve lead generation for your business
An effective Inbound PR strategy involves every aspect of your business' Earned, Shared and Paid Media channels, but it should also incorporate your...
3 min read
Use PR to get the most out of a B2B trade event
Trade shows or B2B industry events often split opinion. On one side they are great places to meet potential prospects face-to-face and showcase your...
2 min read
How to promote and amplify a piece of coverage
Congrats! You’ve just secured a piece of coverage – some earned media and third-party endorsement in a top tier publication. But the good times don’t...
5 min read
Creating an effective SEO, PR & Content strategy
***Updated in February 2021*** For too long SEO, PR and content teams in many agencies have worked in silos - each doing their job well, but never...