David Beesley

Operations Director @ITPR, PNE supporter, food lover, 30 something gamer and [not so] incognito Northerner.

2 min read

Retail Directions engages ITPR to boost its brand presence after successful UK trial

We are proud to announce that ITPR has partnered with global retail management software specialist, Retail Directions, to boost its brand presence in the UK Retail Technology industry. This new partnership follows a successful trial that saw new and...

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Manchester Skyline

1 min read

ITPR to provide B2B Tech PR in Manchester

July 10th 2021 marked 100 days of ITPR being under new ownership - and what better way to celebrate than opening for business in Manchester.

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1 min read

Implementing Inbound PR

All you have to do to succeed at PR is write some pithy content, pitch them to a list of journalists who you are 'sure' they will want to read about...

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Digital PR

1 min read

Why yesterday’s PR skills don’t hack it in a Digital PR world

To work in Digital PR, you need to be able to write interesting stories, make strong journalist contacts, be able to handle your drink during midweek...

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advertising value equivalent

2 min read

Advertising Value Equivalent - Why? And what is the alternative?

Advertising Value Equivalent. Three words which have haunted the PR industry for years and despite advances in analytics, this method is still used...

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1 min read

ITPR Management Buyout from Huble Digital Group

Today is a big day in ITPR's 31 year history. Today is the day that I can officially announce that I have completed a management buyout of ITPR from...

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how we would spend your PR budget

4 min read

How we would spend your PR budget

They are questions we get asked by every prospect during the early conversations we have and “How much is a good PR budget? And what will I get for...

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Website Lead Generation Analytics

2 min read

Digital PR and use of video on the rise

Companies are continuing to spend on digital PR and social media with 53% saying budgets have increased since 2019.

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pr success

2 min read

How does PR culture equate to PR success?

We’re all aware of the (incorrect) stigma associated with the PR culture and its practitioners over the years. The working day starts at around...

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