4 min read
How do you measure B2B Digital PR?
PR has a measurement issue.
PR measurement
2 min read
Advertising Value Equivalent - Why? And what is the alternative?
Advertising Value Equivalent. Three words which have haunted the PR industry for years and despite advances in analytics, this method is still used...
2 min read
Digital PR and use of video on the rise
Companies are continuing to spend on digital PR and social media with 53% saying budgets have increased since 2019.
5 min read
What does success look like for a digital PR campaign?
One of the first things we ask prospects and clients when planning a new digital PR campaign is... “What does success look like for you?” It's an...
2 min read
Is PR really about generating leads?
Most people don't think of PR professionals as lead generators. After all, it's pretty hard to measure the effect media coverage has on leads, right?...
3 min read
Impress your boss with data-driven PR
Measurement, evaluation, and data has typically been the Achilles heel of the PR industry. For years, public relations professionals, marketing...
5 min read
Creating an effective SEO, PR & Content strategy
***Updated in February 2021*** For too long SEO, PR and content teams in many agencies have worked in silos - each doing their job well, but never...