How do you measure B2B Digital PR?

B2B Digital PR measurement has long been an issue. But with new digital tools, providing effective results that measure up against marketing goals is easy.
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Topics: PR Advice, Digital PR, PR measurement

Advertising Value Equivalent - Why? And what is the alternative?

Advertising Value Equivalent has long hindered the PR industry but the outdated measurement could be finally on the way out
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Topics: PR Advice, PR measurement,

Digital PR and use of video on the rise

Digital PR is on the rise with spend prioritised for video and paid social. Here's our key takeaways from the PRCA's Digital PR and Communications report
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Topics: PR, Digital PR, PR measurement

What does success look like for a digital PR campaign?

How do you measure success of a digital PR campaign? What can you measure using website and keyword analytics tools? We answer these questions and more.
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Topics: Digital PR, PR measurement,

Is PR really about generating leads?

We investigate whether PR is really about generating leads and if so, how can lead generation play a key part on the results of a PR campaign?
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Topics: PR Advice, PR measurement,

Five things successful Digital PR agencies do to measure success

Successful Digital PR consultancies have some key metrics they always measure against. But what are they? Find out more in the new blog
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Topics: Digital PR, PR measurement,

Impress your boss with data-driven effective Digital PR measurement

How do you measure Digital PR in a way that will impress your boss? Follow this advice on digital pr measurement for a start
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Topics: Digital PR, PR measurement,

Creating an effective SEO, PR & Content strategy

SEO, PR & Content teams in many businesses & agencies work in silos. We look at how all three can work together to create an SEO, PR & content strategy.
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Topics: Owned Media, PR Advice, Digital PR