Is PR really about generating leads?

ITPR investigate whether PR is really about generating leads. Read this blog to understand how lead generation plays a key part on the results of a PR campaign.
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Topics: PR Advice,

Three Challenges with Inbound PR

Inbound PR has transformed the way we deliver PR campaigns, but what are its limitations? Read our blog on the three current problems with Inbound PR.
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Topics: Inbound PR,

How to get CEO buy-in for your Digital PR Strategy

What do you need to get CEO buy-in for a digital PR strategy? We take a look at the metrics and data needed to get backing for a Digital PR campaign.
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Topics: Digital PR,

Reactive PR vs Proactive PR: What’s the difference?

Don’t wait for opportunities to come to you. Learn how reactive PR is killing your campaign and the proactive PR techniques that can boost your coverage.
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Topics: Inbound PR,

What does a successful Earned media campaign look like?

Earned media is still one of the most trusted and influential channels for persuading potential customers. Here's how your brand can earn more coverage.
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Topics: Earned Media,

What does a successful Owned media campaign look like?

We take a look at Airbnb’s successful Owned media campaign and what B2B companies can learn for their own strategies.
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Measuring Digital PR with Domain Authority and backlinks

Find out why Domain Authority (DA) and backlinks are important assets in being able to truly measure Digital PR coverage and value
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Topics: Digital PR,