ITPR Blog

The latest blog articles from the ITPR team.

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Owned Media

how we would spend your PR budget

4 min read

How we would spend your PR budget

They are questions we get asked by every prospect during the early conversations we have and “How much is a good PR budget? And what will I get for...

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relevant pr content

2 min read

How to create relevant PR content

About a quarter of PR pitches received by journalists are actually relevant to their audience or publication, according to 68% of journalists. Think...

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3 min read

How to use Owned Media to improve lead generation for your business

An effective Inbound PR strategy involves every aspect of your business' Earned, Shared and Paid Media channels, but it should also incorporate your...

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5 min read

Creating an effective SEO, PR & Content strategy

***Updated in February 2021*** For too long SEO, PR and content teams in many agencies have worked in silos - each doing their job well, but never...

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