Top tips for press release writing [+free press release template]

A press release is a great way to get your story in front of a journalist if you get the basics right. Here are tips for effective press release writing.
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Topics: PR,

How we would spend a £50,000 PR budget

There's no easy answer to the question what is a good PR budget. In this blog we outline an example campaign with a PR budget of £50k a year
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Winter is here for Advertising Value Equivalent - almost

Advertising Value Equivalent has long hindered the PR industry but the outdated measurement could be finally on the way out
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Are you creating relevant PR content?

How can you ensure you are producing PR content that will get you seen online and not dumped into a journalist's junk file?
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How to do Inbound PR in 8 steps

Learn how to plan, implement and measure an effective Inbound PR in just 8 steps to give your Earned media efforts some much needed spark. 
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Topics: Inbound PR,

Why yesterday’s PR skills don’t hack it in a Digital PR world

Digital PR campaigns require a whole new skill set than old PR including content marketing, analytics and PPC - along others.
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Topics: Digital PR,

How to do Media Relations with Inbound PR

Spray and prey pitching no longer works in PR but adding some Inbound PR methodology could help improve your chances of coverage
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Generating new business with Inbound PR

Learn how to make Inbound PR work for you through data-driven campaigns, content audits and strategic content placement planning.
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Topics: Inbound PR,

Building an effective Inbound PR newsroom

Journalists are much more proactive in researching news and companies online. An effective Inbound PR newsroom can put you ahead in the race to get in the media and in front of prospects.
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Topics: Inbound PR,