Mike Davies

1 min read

Why use Inbound PR? - An exclusive interview with HubSpot's Iliyana Stareva

Mike Davies:

PR has always been great at content, but rubbish on measurement.

2 min read

Why Inbound PR?

Mike Davies:

It is becoming a cliché now to talk about the media and public relations in the scope of a "changing landscape" and a non-stop move towards digital.

2 min read

Five things successful Digital PR agencies do to measure success

Mike Davies:

1 min read

Top tips to briefing a PR consultancy

Mike Davies:

So, you’ve started looking for a PR consultancy? It's a big decision to bring in external PR services to a business, but all too often we hear about...

2 min read

How to set measurable PR agency KPIs

Mike Davies:

Agreeing measurable KPIs (Key Performance Indicators) with your PR agency can mean the difference between success and failure.

3 min read

Impress your boss with data-driven PR

Mike Davies:

Measurement, evaluation, and data has typically been the Achilles heel of the PR industry. For years, public relations professionals, marketing...

2 min read

Get a grip on Google Analytics to measure your PR success

Mike Davies:

Any PR professional knows the pain of trying to prove their value or success of a campaign. Mounds of coverage and a healthy number of headlines are...