3 min read
Traditional PR vs Digital PR: What's the difference?
You might see that many agencies offer digital PR services these days, focusing on the online channels and publications that so many people get their...
PR (5)
3 min read
What is B2B Digital PR?
B2B Digital PR is a tactic that helps increase a business’ media presence by placing articles and news stories online. Unlike with traditional PR,...
1 min read
ITPR Management Buyout from Huble Digital Group
Today is a big day in ITPR's 31 year history. Today is the day that I can officially announce that I have completed a management buyout of ITPR from...
4 min read
How we would spend your PR budget
They are questions we get asked by every prospect during the early conversations we have and “How much is a good PR budget? And what will I get for...
4 min read
How to pitch to a journalist
Pitching to a journalist can be daunting for any young PR professional, and there’s likely a couple of seasoned managers and senior managers for who...
2 min read
Digital PR and use of video on the rise
Companies are continuing to spend on digital PR and social media with 53% saying budgets have increased since 2019.
3 min read
Top tips for press release writing [& free press release writing guide]
The press release still remains one of the most effective ways of getting your story in front of a journalist and into a publication. While some have...
2 min read
Generating new business using digital PR
Reputation management has always been a hallmark of PR. But when it comes to tangible benefits, as in money in the bank and new business, PR has...
2 min read
How to set measurable PR agency KPIs
Agreeing measurable KPIs (Key Performance Indicators) with your PR agency can mean the difference between success and failure.