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Customer Champions: Bringing B2B Tech PR to Life Using Customer Stories Any B2B technology business still wary of asking customers to support their own PR and Marketing activity needs to wake up!
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Mission, vision and values - it’s just corporate bullsh*t isn’t it? Is having a mission, vision and values important for business growth?
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ITPR's B2B Tech PR campaign highlights of 2023 A review of the B2B Tech PR campaign successes that stuck in the minds of our team - moments to feel...
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How to measure content marketing ROI and applying it to B2B Digital PR A guide to calculating success of your content
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A Secret (& Simple!) Blogging Tactic for your content strategy in 2024 How to use old blogs for new leads…
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Five 'Must-Haves' for Your 2024 B2B Digital PR Plan Here we have put together five things that your PR plan for 2024 can’t afford to miss
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Unleashing the Power of Data-Driven Content Coming up with killer content for PR
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In a world of Chat GPT and generative AI tools - Good content is still king! Creating a content strategy for PR and Marketing...
2 min read
The problem with perfection The pursuit of perfection in PR campaign planning could be holding your team back!
