How to pitch to a journalist

Learn how to effectively pitch your news to journalists and increase your chances of getting coverage

Topics: PR, PR Advice, Digital PR

Digital PR and use of video on the rise

Digital PR is on the rise with spend prioritised for video and paid social. Here's our key takeaways from the PRCA's Digital PR and Communications report

Topics: PR, Digital PR, PR measurement

Top tips for press release writing [& free press release writing guide]

A press release is a great way to get your story in front of a journalist if you get the basics right. Here are tips for effective press release writing.

Topics: PR, Earned Media, PR Advice

What does success look like for a digital PR campaign?

How do you measure success of a digital PR campaign? What can you measure using website and keyword analytics tools? We answer these questions and more.

Topics: Digital PR, PR measurement,

Should I keep my social media strategy in-house?

Social media is a key element of PR. But should clients keep social media activity in-house or should they outsource to an agency?

Topics: Social Media,

Is PR really about generating leads?

We investigate whether PR is really about generating leads and if so, how can lead generation play a key part on the results of a PR campaign?

Topics: PR Advice, PR measurement,

Three Challenges with Inbound PR

Inbound PR has transformed the way we deliver PR campaigns, but what are its limitations? Read our blog on the three current problems with Inbound PR.

Topics: Inbound PR,

How to create relevant PR content

How can you ensure you are producing PR content that will get you seen online and not dumped into a journalist's junk file? We provide some top tips!

Topics: Owned Media, PR Advice, Digital PR

How does PR culture equate to PR success?

A happy team makes a successful campaign, but how exactly? Find out what you should be looking for PR culture-wise when it comes to picking your agency.

Topics: PR Advice,