Putting the relations back into Public Relations

The importance of building genuine relationships in the realm of PR and just how this approach can drive long-term success and results
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Topics: News, PR, Digital PR

Why it’s important to research journalists and media outlets before pitching

Good media research improves your knowledge and develops your experience
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Topics: News, PR, Digital PR

How to Pitch to Journalists: The First Rule of Media Engagement

A short guide for PR people who want to have effective Media Engagement
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Topics: News, PR, Digital PR

B2B Market Research: The Two Types for PR Campaigns

B2B or Consumer Research? Defining the type of research to suit your target market PR strategy
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Topics: News, PR, Digital PR

Using PR Market Research for your communications campaign

How to create a PR Market Research project
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Topics: News, PR, Digital PR

Measuring B2B PR: How Do You Measure Campaigns in 2024?

Any B2B technology business still wary of asking customers to support their own PR and Marketing activity needs to wake up!
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Topics: News, PR, Digital PR

Briefing your PR Agency to Guarantee Success

Any B2B technology business still wary of asking customers to support their own PR and Marketing activity needs to wake up!
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Topics: News, PR, Digital PR

Customer Champions: Bringing B2B Tech PR to Life Using Customer Stories

Any B2B technology business still wary of asking customers to support their own PR and Marketing activity needs to wake up!
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Topics: News, PR, Digital PR

Mission, vision and values - it’s just corporate bullsh*t isn’t it?

Is having a mission, vision and values important for business growth?
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Topics: News, PR, Digital PR