3 min read
Top tips for press release writing [& free press release writing guide]
The press release still remains one of the most effective ways of getting your story in front of a journalist and into a publication. While some have...
PR Advice (2)
2 min read
Is PR really about generating leads?
Most people don't think of PR professionals as lead generators. After all, it's pretty hard to measure the effect media coverage has on leads, right?...
2 min read
How to create relevant PR content
About a quarter of PR pitches received by journalists are actually relevant to their audience or publication, according to 68% of journalists. Think...
2 min read
How does PR culture equate to PR success?
We’re all aware of the (incorrect) stigma associated with the PR culture and its practitioners over the years. The working day starts at around...
2 min read
Generating new business using digital PR
Reputation management has always been a hallmark of PR. But when it comes to tangible benefits, as in money in the bank and new business, PR has...
4 min read
The 4 essentials of delivering Digital PR campaigns
A question we often get asked is “How do you plan to deliver this campaign?” - and it’s a reasonable question. After all, whether it’s an existing...
3 min read
A Guide for PR Link Building
Link building is an SEO practice that most SEO experts avoid and hate doing. Most of SEO is highly technical and quantitative (data driven), whereas...
4 min read
Survival guide: Getting through a B2B Tech PR internship (part 1)
Picture this, you’ve nearly finished university with ambitions of a grade that has you walking down the street with your head high and pep in your...
5 min read
Creating an effective SEO, PR & Content strategy
***Updated in February 2021*** For too long SEO, PR and content teams in many agencies have worked in silos - each doing their job well, but never...