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Measuring B2B PR: How Do You Measure Campaigns in 2024?
Measuring B2B PR: How Do You Measure Campaigns in 2024? In 2024, with all the analytical tools available, it was concerning to read that almost half...
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Briefing your PR Agency to Guarantee Success
Briefing your PR Agency to Guarantee Success Even though you engage a PR agency - you still have to invest time and effort
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Customer Champions: Bringing B2B Tech PR to Life Using Customer Stories
Customer Champions: Bringing B2B Tech PR to Life Using Customer Stories Any B2B technology business still wary of asking customers to support their...
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Mission, vision and values - it’s just corporate bullsh*t isn’t it?
Mission, vision and values - it’s just corporate bullsh*t isn’t it? Is having a mission, vision and values important for business growth?
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ITPR B2B Tech PR Campaign Highlights of 2023
ITPR's B2B Tech PR campaign highlights of 2023 A review of the B2B Tech PR campaign successes that stuck in the minds of our team - moments to feel...
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How to measure content marketing ROI and applying it to B2B Digital PR
How to measure content marketing ROI and applying it to B2B Digital PR A guide to calculating success of your content
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A Secret (& Simple!) Blogging Tactic for your content strategy in 2024
A Secret (& Simple!) Blogging Tactic for your content strategy in 2024 How to use old blogs for new leads…
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Five 'Must-Haves' for Your 2024 B2B Digital PR Plan
Five 'Must-Haves' for Your 2024 B2B Digital PR Plan Here we have put together five things that your PR plan for 2024 can’t afford to miss
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Unleashing the Power of Data-Driven Content
Unleashing the Power of Data-Driven Content Coming up with killer content for PR