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B2B Tech PR: 2025 Ins and Outs
Staying Ahead of the Curve in B2B Tech PR.
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Are you wasting your time in PR? Here's how to stop it and get productive in 2025.
It's that time of year, so forget the chicken, bring out the Turkey!
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The Power of Events in the Digital Age
Are Events Beneficial in the PR World? Here's why hosting events is still worth it...
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Quality Content is King.
In a world of Chat GPT and generative AI tools - Is Good content still king? Creating a content strategy for PR and Marketing...
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Putting the relations back into Public Relations
The importance of building genuine relationships in the realm of PR and just how this approach can drive long-term success and results A short...
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Why it’s important to research journalists and media outlets before pitching
Good media research improves your knowledge and develops your experience We’ve said it before - Pitching to journalists is a skill that takes time to...
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How to Pitch to Journalists: The First Rule of Media Engagement
A short guide for PR people who want to have effective Media Engagement Journalists are the customers of Public Relations Officers (PROs) and we...
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B2B Market Research: The Two Types for PR Campaigns
B2B or Consumer Research? Defining the type of research to suit your target market PR strategy We have always been a fan of data-driven news and...
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Using PR Market Research for your communications campaign
Using PR Market Research for your communications campaign It’s been said that the most successful PR campaigns are those that dedicate the...