2 min read
Most people don't think of PR professionals as lead generators. After all, it's pretty hard to measure the effect media coverage has on leads, right? But PR pros actually have a lot of opportunities to help the marketing team generate leads. Whether...
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3 min read
Inbound PR has changed the way we deliver campaigns for the better. Whether it’s being able to track and present our results or the way we interact...
2 min read
About a quarter of PR pitches received by journalists are actually relevant to their audience or publication, according to 68% of journalists. Think...
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Bill Gates once said that if he was down to his last dollar, he’d spend it on PR. But Mr. Microsoft isn’t exactly your average CEO, and it’s very...
2 min read
PR has changed. Gone are the days where you’d blast out a press release to every journalist with an email address, hope for a bite and wait for them...
2 min read
Earned media – organic third-party endorsement gained through media coverage – is a core part of Inbound PR. Known as the ‘traditional’ approach to...
2 min read
Owned media – channels owned by a company, such as its website, service pages, blogs and social media – is one of the most useful tools businesses...
3 min read
The ability of Digital PR campaigns to earn backlinks from high ranking media websites to your own has become one of the biggest and best ways to...
3 min read
Link building is an SEO practice that most SEO experts avoid and hate doing. Most of SEO is highly technical and quantitative (data driven), whereas...
