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How To Create a Successful Marketing Campaign Without Blowing the Budget

Posted by David Beesley

28/08/14 11:04

UntitledDavid Beesley, Operations Director, takes a look at the recent news story around Lastminute.com and provides his advice on creating a successful marketing campaign without blowing the budget.

Recent news that Lasminute.com is being put up for sale by its parent company, Sabre Holdings, for an expected substantial loss - despite spending a significant sum in marketing and advertising – made me ask the question “How did it all go wrong”?

Lastminute.com was once the golden child of the dotcom boom. The future was looking rosy for the online travel and leisure retailer when the company was originally sold to Sabre Holdings for £600million back in 2005.

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UK Tech News Update! (21st – 25th July)

Posted by Bob Dearsley

25/07/14 15:41

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- itpr Chief, Bob Dearsley @BobD_itpr reviews this week’s top tech news in case you missed them. If you would like a daily round-up of the best news stories from today’s British Tech Media as they happen, follow @BritTechDaily -

Monday, 21st July

A new report by theGeneral Medical Council revealed that social media is fuelling a rise in complaints against doctors. The BBC reported that social media played a role in the rise in complaints because it encouraged people to discuss their experiences of the medical profession in public forums and allowed information to be more easily accessed and shared. Despite these complaints, the report concluded that there was no evidence of falling standards in the profession.

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Topics: News, Technology, Social Media

UK Tech News Update! (14th – 18th July)

Posted by Bob Dearsley

18/07/14 15:00

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- itpr Chief, Bob Dearsley @BobD_itpr reviews this week’s top tech news in case you missed them. If you would like a daily round-up of the best news stories from today’s British Tech Media as they happen, follow @BritTechDaily -

Monday, 14th July

Germany’s World Cup final victory over Argentina broke global records on Twitter and Facebook. The Guardian’s Mark Sweney reported that 88 million global users made a record of 280 million interactions – posts, likes and comments on Facebook, with a peak of 618,725 tweets per minute on Twitter.

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Topics: News, Technology, Social Media

UK Tech News Update! (7th – 11th July)

Posted by Bob Dearsley

11/07/14 15:58

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- itpr Chief, Bob Dearsley @BobD_itpr reviews this week’s top UK tech news in case you missed them. If you would like a daily round-up of the best news stories from today’s British Tech Media as they happen, follow @BritTechDaily -

Monday, 7th July

Tablet computers to overtake PCs in 2015. The Telegraph’s Sophie Curtis reported on a story that we’ve all suspected for a while - tablet computers have been growing so much in popularity since the launch of the iPad in 2010, that worldwide tablet shipments is projected to overtake PCs next year. Despite this prediction, analyst firm Gartner believes that there will be “a relative revival” of the PC market in 2014, due to business upgrades from Windows XP and general business replacement cycle. The desktop vs tablet war rages on!

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Topics: News, Technology, Social Media

UK Tech News Update! (30th June – 4th July)

Posted by Bob Dearsley

04/07/14 15:30

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- itpr Chief, Bob Dearsley @BobD_itpr reviews this week’s top tech news in case you missed them. If you would like a daily round-up of the best news stories from today’s British Tech Media as they happen, follow @BritTechDaily -

Monday, 30th July

According to Razorfish global research, three quarters of mobile users think targeted adverts invade privacy. The Drum’s Stephen Lepitak reported on the study - aimed at examining the behaviour of the Millennial Generation in comparison with Generation X. The study involved 1,500 contributors from across UK, US, China and Brazil, with an overall average of 77% saying they thought it was an invasion of privacy when adverts targeted them through their mobile phones. Commenting on the research, Grant Owens of Razorfish admitted that agencies still had “a long way to go” when it came to mobile advertising.

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Topics: News, Technology, Social Media

Inbound Marketing Week London

Posted by Bob Dearsley

03/07/14 10:45

london-text2The 5th – 9th June was designated by HubSpot as global Inbound Marketing Week. The itpr Group in conjunction with the B2B Marketing Lab hosted a two day event at the Institute of Directors on Pall Mall, London. 57 organisations requested a one-to-one consultancy session, with the majority of these people attending the open days and clinics which were designed to help organisations assess their readiness for Inbound Marketing.

The demonstrations at the event provided a brief insight into some of the cool things that HubSpot, the Inbound Marketing software company, can enable savvy marketers to do with their B2B brand website.

Event attendees were a mixture of organisations who have already joined the Inbound Marketing crowd and those organisations who were currently metaphorically ‘kicking the tyres’ to see what it was all about.

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Topics: News, Inbound Marketing

UK Tech News Update! (23rd – 27th June)

Posted by Bob Dearsley

27/06/14 16:24

btd_logo-1-1- itpr Chief, Bob Dearsley @BobD_itpr reviews this week’s top tech news in case you missed them. If you would like a daily round-up of the best news stories from today’s British Tech Media as they happen, follow @BritTechDaily -

Monday, 23rd June

On Monday, the Telegraph’s Sophie Curtis reported that Dot-com will lose dominance by 2020. According to NetNames’ Internet 2020 report, 92% of large companies in the US, Britain, France and Germany are planning to invest in new domain names over the next three years, and 46% say they already have begun to invest in this area.

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Topics: News, Technology, Social Media

UK Tech News Update! (16th – 20th June)

Posted by Bob Dearsley

20/06/14 17:09

Twitter_Header_BTD_SQUARE-1- itpr Chief, Bob Dearsley @BobD_itpr reviews this week’s top tech news in case you missed them. If you would like a daily round-up of the best news stories from today’s British Tech Media as they happen, follow @BritTechDaily -

Monday, 16th June

On Monday, Boris Johnson kicked off the first ever London Technology Week with former Mayor of New York City Michael R. Bloomberg. East London Lines’ Camilla Fleury reported that the meeting launched a series of 130 events that will bring together over 30,000 tech entrepreneurs, investors and developers from across the globe. The event promised the presence of large companies like Microsoft, Samsung, Google and Eventbrite.

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Topics: News, Technology, Social Media

UK Tech News Update! (9th – 13th June)

Posted by Bob Dearsley

13/06/14 15:30

 

btd_logo-1- itpr Chief, Bob Dearsley @BobD_itpr reviews this week’s top tech news in case you missed them. If you would like a daily round-up of the best news stories from today’s British Tech Media as they happen, follow @BritTechDaily -

Monday, 9th June

The Drum’s John Glenday reported that Barclays launched bPay, a contactless payment wristband, becoming one of the first banks to join the wearable tech revolution. The bPay band allows the wearer to make payments from one of 300,000 UK terminals and even gain entry to events. The band will be rolled out at sponsored events such as the British Summer Time music festival this year before its public launch in 2015 as part of wider efforts to encourage consumers to ditch cash for digital.

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Topics: News, Technology, Social Media, Top Tech News

UK Tech News Update! (2nd – 6th June)

Posted by Bob Dearsley

06/06/14 16:30

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itpr Chief, Bob Dearsley @BobD_itpr reviews this week’s top tech news in case you missed them. If you would like a daily round-up of the best news stories from today’s British Tech Media as they happen, follow @BritTechDaily -

Monday 2nd June

Will wearable tech be the next big trend? Techradar’s Viktoras Jucikas reported that it is now rather common to hear 'wearable technology' heralded as the next big thing. Google and Samsung are among those convincing consumers that the wearable tech age is upon us, but we are yet to decide if wearables will realise their full potential and change the way we think about and use technology.

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Topics: News, Technology, Social Media, Top Tech News

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