Not so long ago people were picking up the phone when they considered buying something from you. Today, however, by the time you are on a call or meet with a possible customer – 50% to 70% of the sales cycle has already been completed.
What does that mean for you and your business?
The traditional phone call or meeting now acts as a simple reassurance tool, confirming in the mind of the potential buyer whether their research and selection is well judged. With that in mind, we have put together 10 easy to follow steps to prepare your website so that it helps to generate leads and ultimately, to make sure that when people are ready to make that all important phone call, it’s you they’re calling.