2 min read
How to set measurable PR agency KPIs
Agreeing measurable KPIs (Key Performance Indicators) with your PR agency can mean the difference between success and failure.
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3 min read
Impress your boss with data-driven PR
Measurement, evaluation, and data has typically been the Achilles heel of the PR industry. For years, public relations professionals, marketing...
2 min read
How to promote and amplify a piece of coverage
Congrats! You’ve just secured a piece of coverage – some earned media and third-party endorsement in a top tier publication. But the good times don’t...
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4 min read
How to build an SEO PR strategy
The importance of SEO PR in link building and brand awareness While PR in its rawest form has a century-long history, Search Engine Optimisation...
4 min read
Survival guide: Getting through a B2B Tech PR internship (part 2)
So, six months down at your B2B Tech PR agency as an intern; who would’ve thought it? GO YOU! For some, the first half of the PR internship has...
2 min read
Get a grip on Google Analytics to measure your PR success
Any PR professional knows the pain of trying to prove their value or success of a campaign. Mounds of coverage and a healthy number of headlines are...
4 min read
Survival guide: Getting through a B2B Tech PR internship (part 1)
Picture this, you’ve nearly finished university with ambitions of a grade that has you walking down the street with your head high and pep in your...
3 min read
Achieving Paid Media and Public Relations Synergy
Public relations (PR) and paid media are often thought of as two entirely separate functions. One – PR – is built on the premise of free ‘earned’...
5 min read
Creating an effective SEO, PR & Content strategy
***Updated in February 2021*** For too long SEO, PR and content teams in many agencies have worked in silos - each doing their job well, but never...