2 min read
Reputation management has always been a hallmark of PR. But when it comes to tangible benefits, as in money in the bank and new business, PR has struggled to prove its value. Generating positive media coverage in targeted publications, grabbing the...
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3 min read
It’s the beginning of a new year and your company is screaming “2019, I’M COMING FOR YOU!” with the “new year, new me” mentality that is spreading...
3 min read
The way that journalists research stories and find information about companies has completely changed in the last few years.
2 min read
Earned media – organic third-party endorsement gained through media coverage – is a core part of Inbound PR. Known as the ‘traditional’ approach to...
5 min read
For the longest time there was a school of thought that PR, Marketing, SEO, website management and paid advertising operate in isolation. Yes, now...
2 min read
An effective Digital PR Strategy can bring great benefits to your business but if your initial campaign stages are not thought out and well-planned,...
2 min read
Owned media – channels owned by a company, such as its website, service pages, blogs and social media – is one of the most useful tools businesses...
3 min read
During the last 10-15 years, social media has grown to become an important element of media and marketing – but it is still often overlooked as a...
1 min read
PR has always been great at content, but rubbish on measurement.
