5 min read
One of the first things we ask prospects and clients when planning a new digital PR campaign is... “What does success look like for you?” It's an obvious question, but you’d be surprised at the variation of answers and in some cases how hard it can...
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3 min read
When you're working on a digital PR strategy, make sure you put enough effort in your chosen social media channels as they will play a significant...
2 min read
Most people don't think of PR professionals as lead generators. After all, it's pretty hard to measure the effect media coverage has on leads, right?...
3 min read
Inbound PR has changed the way we deliver campaigns for the better. Whether it’s being able to track and present our results or the way we interact...
2 min read
About a quarter of PR pitches received by journalists are actually relevant to their audience or publication, according to 68% of journalists. Think...
2 min read
We’re all aware of the (incorrect) stigma associated with the PR culture and its practitioners over the years. The working day starts at around...
2 min read
Bill Gates once said that if he was down to his last dollar, he’d spend it on PR. But Mr. Microsoft isn’t exactly your average CEO, and it’s very...
2 min read
PR has changed. Gone are the days where you’d blast out a press release to every journalist with an email address, hope for a bite and wait for them...
2 min read
There is a long debate of how to measure PR ROI and how to prove value to your immediate manager or the board of Directors.
