ITPR BLOG (8)

by Jon Brown

What does success look like for a digital PR campaign?

How do you measure success of a digital PR campaign? What can you measure using website and keyword analytics tools? We answer these questions and more.

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Topics: Digital PR, PR measurement,

by Jon Brown

Should I keep my social media strategy in-house?

Social media is a key element of PR. But should clients keep social media activity in-house or should they outsource to an agency?

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Topics: Social Media,

by Jon Brown

Is PR really about generating leads?

We investigate whether PR is really about generating leads and if so, how can lead generation play a key part on the results of a PR campaign?

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Topics: PR Advice, PR measurement,

by Jon Brown

Three Challenges with Inbound PR

Inbound PR has transformed the way we deliver PR campaigns, but what are its limitations? Read our blog on the three current problems with Inbound PR.

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Topics: Inbound PR,

by Jon Brown

How to create relevant PR content

How can you ensure you are producing PR content that will get you seen online and not dumped into a journalist's junk file? We provide some top tips!

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Topics: Owned Media, PR Advice, Digital PR

by David Beesley

How does PR culture equate to PR success?

A happy team makes a successful campaign, but how exactly? Find out what you should be looking for PR culture-wise when it comes to picking your agency.

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Topics: PR Advice,

by Jon Brown

How to get CEO buy-in for your Digital PR Strategy

What do you need to get CEO buy-in for a digital PR strategy? We take a look at the metrics and data needed to get backing for a Digital PR campaign.

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Topics: Digital PR,

by Jon Brown

Reactive PR vs Proactive PR: What’s the difference?

Don’t wait for opportunities to come to you. Learn how reactive PR is killing your campaign and the proactive PR techniques that can boost your coverage.

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Topics: Inbound PR,

by David Beesley