3 min read
You might see that many agencies offer digital PR services these days, focusing on the online channels and publications that so many people get their news from now. But there are also agencies that offer 'traditional' services. So what exactly is...
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3 min read
B2B Digital PR is a tactic that helps increase a business’ media presence by placing articles and news stories online. Unlike with traditional PR,...
1 min read
To work in Digital PR, you need to be able to write interesting stories, make strong journalist contacts, be able to handle your drink during midweek...
2 min read
Advertising Value Equivalent. Three words which have haunted the PR industry for years and despite advances in analytics, this method is still used...
1 min read
Today is a big day in ITPR's 31 year history. Today is the day that I can officially announce that I have completed a management buyout of ITPR from...
4 min read
They are questions we get asked by every prospect during the early conversations we have and “How much is a good PR budget? And what will I get for...
4 min read
Pitching to a journalist can be daunting for any young PR professional, and there’s likely a couple of seasoned managers and senior managers for who...
2 min read
Companies are continuing to spend on digital PR and social media with 53% saying budgets have increased since 2019.
3 min read
The press release still remains one of the most effective ways of getting your story in front of a journalist and into a publication. While some have...
