ITPR Blog

The latest blog articles from the ITPR team.

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The 4 essentials of delivering digital PR campaigns

4 min read

The 4 essentials of delivering Digital PR campaigns

A question we often get asked is “How do you plan to deliver this campaign?” - and it’s a reasonable question. After all, whether it’s an existing client or a prospect, they want to know that we can follow through on the promises of a proposal. Any...

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3 min read

How to use Owned Media to improve lead generation for your business

An effective Inbound PR strategy involves every aspect of your business' Earned, Shared and Paid Media channels, but it should also incorporate your...

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backlinks measuring Inbound PR

3 min read

Link Building PR: Measuring PR with Backlinks and Domain Authority

The ability of Digital PR campaigns to earn backlinks from high ranking media websites to your own has become one of the biggest and best ways to...

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Inbound PR

2 min read

Why Inbound PR?

It is becoming a cliché now to talk about the media and public relations in the scope of a "changing landscape" and a non-stop move towards digital.

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red flag of b2b pr agency

2 min read

Nine red flags of a poor B2B PR agency

Finding the right B2B PR agency is easy when you know what you want your ‘partner in crime’ to do for your company. When you've never done PR before,...

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b2b expo

3 min read

Use PR to get the most out of a B2B trade event

Trade shows or B2B industry events often split opinion. On one side they are great places to meet potential prospects face-to-face and showcase your...

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pr link building

3 min read

A Guide for PR Link Building

Link building is an SEO practice that most SEO experts avoid and hate doing. Most of SEO is highly technical and quantitative (data driven), whereas...

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briefing a PR consultancy

1 min read

Top tips to briefing a PR consultancy

So, you’ve started looking for a PR consultancy? It's a big decision to bring in external PR services to a business, but all too often we hear about...

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