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FOREVER CHANGING

B2B Technology PR

B2B Technology PR is always changing. This can be because of the latest trends that come and go, or a new technology which changes how people engage and communicate. Over our 25+ years, we have seen the good ones succeed and the bad ones fail.

What is indisputable, is that since the dawn of the Internet, digital communication has impacted the way in which B2B Technology PR consultancies operate. However, the fundamental skill of any good B2B Technology PR campaign remains the same - create clear thought leadership content on behalf of clients, even when it may appear that there is no clear thought leader in the business.

Whilst the game might change, our ambition and success in creating clear thought leadership on behalf of our clients has not. Instead it has been strengthened through the use of SEO and digital PR expertise.

There is a huge onus to generate innovative content that is engaging and compelling, and draws your customers and prospects to your business. As a result, B2B Technology PR content creation skills suddenly provide huge additional business value.

But is isn't about doing something once, giving each other a high-five and then moving onto the next  thing. Re-purposing and getting the most out of your content is key to getting good value. By amplifying your content across a range of print, digital, social and video channels, a B2B Technology PR campaign can build presence, cultivate the business profile and ultimately generate sales.

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What Can We Help You With?

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Targeted Media Outreach

You don't need vanity PR - you need targeted media coverage in the publications that your prospects and customers read. We focus our engagement on the key media verticals that you are targeting as a business, aligning the campaign with uour marketing and sales activity.

The Power of Regular Blogging

Your blog should be a powerful tool to demonstrate to your customers that you understand the challenges they face. It can also have a tremendous impact on your SEO performance and website domain authority. We'll make sure your blog is informative and educational, but most importantly, frequently updated.

SEO at the Heart of your Content

The impact of SEO across all content creation cannot be ignored - and PR is not excluded. Content on your website should not be staccato and awful to read, but it should stick to the SEO principles of how Google reads your website content. We'll work with you to define your keywords and then create fresh new content from the ground up.
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Isn’t this what you want?

An honest partner that has the success of your business at the heart of what they do?

Our talent does not solely lie with securing excellent media coverage. We help maximise your investment by ensuring that your B2B Technology PR campaign has a role to play throughout your whole sales and marketing activity. In addition to providing media coverage and interviews, we support your capacity to write fun and engaging blog posts, we can help to manage your social media activity, and also provide expertly written downloadable content for your website marketing activity. 

Wait… there’s more!

Working in B2B Technology, we are techies by nature and make sure that all the content we produce, that is hosted on your website is search engine optimised! Today, good B2B Technology PR support is so much more than media coverage, being content creators and curators requires a skilled team of people that have expertise in all the latest digital disciplines. We have ex-journalists, copywriters, digital analysts and marketing experts on our team to make sure that we have your content needs covered.

Press releases are not dead!

But if that is all you have, we should talk! You are going to need lots of help!

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Top tips for briefing your new PR Consultancy

Whether you are considering a change from your existing agency or engaging with a PR Consultancy for the first time, getting the brief right is vital to getting off on the right foot and for laying the foundation for a long and sustainable partnership.

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TESTIMONIALS

What People Say

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    Mark Anderson

    Marketing Director