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Drive sales through B2B Technology PR

B2B Technology PR isn’t just about great media coverage, in our world it’s about maximising what we do to as part of a much wider campaign to generate new sales leads for you. It’s about using all the available channels at your disposal to get maximum reach. These channels fall into three categories - Earned, Owned and Paid Media.

Using different tactics to target your audiences through all, or combination of these channels, is what modern day B2B PR is about. Traditional B2B Technology PR is dead - long live Inbound PR.

 

Why is Inbound PR different?

B2B technology changes at a phenomenal pace – the latest trends come and go with technology changing how people interact, communicate and do business. In our time, we have seen the good ones succeed and the bad ones fail.

The advances in digital communication and the ability to accurately measure the impact of a PR campaign on your website has changed the way B2B Technology PR consultancies need to operate.

Yes, the fundamental skills of any good B2B Technology PR campaign remain the same. Creating interesting and engaging content on behalf of clients to engage journalists as part of an Earned media campaign still has an important role to play.

But what good is generating content that is engaging and compelling and getting that content placed in target publications to raise awareness of your business and draw customers and prospects to your website IF your website is set up to fail? The result is that you are only getting a fraction of value from your PR campaign.

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B2B Technology PR might have changed, but the skill of creating engaging content hasn’t. Now it can be used to provide huge additional business value.

Our success in creating content that gets picked up by the media and positions our clients as industry experts has been strengthened through our understanding and use of Inbound Marketing, Search Engine Marketing, SEO best practice, Google Analytics and a growing expertise in Inbound PR.

We’re not in the business of doing something great once, giving each other a high-five and then moving onto the next thing. Our B2B technology PR campaigns deliver value through getting the most out of your content.

By amplifying your content across Earned, Owned and Paid media channels, our B2B Technology PR campaigns build presence, cultivate your business profile and ultimately generate sales leads.

 

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Earned Media

You don't need vanity PR - you need targeted media coverage in the publications that your prospects and customers read. We focus all of our Earned media engagement and campaigns on the verticals that you are targeting as a business. We align the campaign with your marketing and sales activity and strategy for the best chance of success.

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Owned Media

Your website and social media channels are powerful tools to demonstrate to your customers that you understand the challenges they face. They can also have a tremendous impact on your SEO performance and website domain authority. We'll make sure your website is informative, educational and, most importantly, frequently updated with quality content.

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Paid Media

This is a great way to amplify your Earned and Owned media to those hard to reach audiences. Typically consisting of channels like Google, LinkedIn and Twitter - Paid media can replace traditional advertising. We can help you personalise your content and manage the spend on these channels so that you are targeting the right audiences and not shouting into the void.

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Isn’t this what you want?

Honesty, Quality, Proactivity – GSD

We help maximise your investment by ensuring that your B2B Technology PR campaign has a role to play throughout your whole sales and marketing activity. We don’t limit ourselves to just providing Earned media support by achieving media coverage and obtaining interviews with core media, we support your Owned media channels by writing engaging blog posts, managing your social media amplification, provide expertly written downloadable content for your website marketing activity and help you to deliver the most ROI for any Paid media you have invested in.

Today, B2B Technology PR support must be more than just media coverage, which is why we’ve invested in building a skilled team of content creators and curators who have expertise in all the latest digital disciplines. We have ex-journalists, copywriters, designers, digital analysts and marketing experts on our team to make sure that we have your Earned, Owned and Paid media needs covered.

PR as you knew it, is dead!

If your experience of PR is creating press releases to generate news, we should talk!
You are going to need our help!

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Simply take 5 minutes to answer these questions and whether you are considering a change or engaging with a PR Consultancy for the first time, we can provide you with a 30-minute call to discuss how you can get the most value from a PR campaign.

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