B2B Technology PR is always changing. New trends come and go and technology has changed the way in which people engage and communicate. Over the last two decades we have seen a considerable change in technology and methods of communication.
However, while digital communication has affected the way in which B2B Technology PR consultancies operate, one fundamental aspect of B2B Technology PR campaigns remains the same: create clear thought leadership content on behalf of clients, even when it may appear that there is no clear thought leader in the business.
The game may have changed, but our ambition and success in creating clear thought leadership on behalf of our clients has not. Instead it has been strengthened through the use of search engine optimisation (SEO) and digital PR expertise.
There is a huge onus on your business to create high-quality content that is engaging and compelling, helping you to drive customers and prospects to your website and investigate your business. As a result, content creation skills and the amplification of that content through a B2B Technology PR campaign can provide business benefits and additional value.
But this isn't about doing something once, giving each other a high-five, and then moving onto the next thing. Re-purposing and redistributing your content is the key to getting the most value out of it. Through a B2B Technology PR campaign, you can amplify your content across a range of print, digital, social and video channels, allowing you to build your presence online, cultivate your business' profile and ultimately generate sales.