B2B Technology PR is always changing. This can be because of the latest trends that come and go, or a new technology which changes how people engage and communicate. Over our 25+ years, we have seen the good ones succeed and the bad ones fail.
What is indisputable, is that since the dawn of the Internet, digital communication has impacted the way in which B2B Technology PR consultancies operate. However, the fundamental skill of any good B2B Technology PR campaign remains the same - create clear thought leadership content on behalf of clients, even when it may appear that there is no clear thought leader in the business.
Whilst the game might change, our ambition and success in creating clear thought leadership on behalf of our clients has not. Instead it has been strengthened through the use of SEO and digital PR expertise.
There is a huge onus to generate innovative content that is engaging and compelling, and draws your customers and prospects to your business. As a result, B2B Technology PR content creation skills suddenly provide huge additional business value.
But is isn't about doing something once, giving each other a high-five and then moving onto the next thing. Re-purposing and getting the most out of your content is key to getting good value. By amplifying your content across a range of print, digital, social and video channels, a B2B Technology PR campaign can build presence, cultivate the business profile and ultimately generate sales.