itpr has seen a number of changes to the world of B2B technology PR over the past 25 years, with countless fast changing trends coming and going. The advent of digital communications has impacted upon the way that B2B technology PR consultancies operate, but the fundamental skill of any good technology PR team remains the same: to help create clear thought leadership on behalf of its clients, even when there is no clear thought leader in the business.
There is now a huge onus to generate not just content but innovative, engaging and compelling content that draws customers and prospects to the business, and those technology PR content creation skills suddenly gain huge additional business value. Re-purposing this content is key to amplifying the client message across a range of print and digital communication channels to build presence, cultivate the business profile and ultimately generate sales.
itpr is skilled at increasing its client’s presence within key target media, cutting through the jargon and clearly articulating real business benefits to increase sales. However, we are particularly proud of the fact that we are a B2B technology PR consultancy, not merely an agency. What’s the difference? It’s simple…an agency just does whilst a consultancy advises and does.
When enlisting the services of a B2B technology PR consultancy, you should expect to receive best practice guidance and advice on all things PR focused in addition to top quality copy and Press coverage. As a B2B technology PR consultancy we will work closely with your internal teams, sharing ideas and approaches and pushing back on activities that we don’t believe will deliver return for you.
We also ensure that our activities and outputs are not limited to media coverage alone. Instead, we help our clients maximise their investment with us by ensuring that our B2B technology PR activities permeate throughout the whole of your sales and marketing activities – from Press coverage and media interviews, to writing blogs and managing social media, to providing expertly written downloadable content for our clients’ websites. And then making sure that it’s all search engine optimised! Today, more than ever, our clients need savvy B2B technology PR support that requires us to have skilled people in all of these disciplines.