Earned media is the organic recognition and exposure your business receives from having a team of professionals help to spread the word of your brand through press coverage or positive mentions in the media.
An Inbound PR strategy uses Earned, Owned and Paid media channels to engage editors, journalists, bloggers and influencers of your target B2B audiences.
We can help you to create engaging content for each of these channels, positioning your business and spokespeople as thought leaders in your industry. Our campaigns are measured through analysis of your website performance, proving real impact from your PR campaign.
Writing for the media can be daunting for a business, especially when your understanding of what they are looking for is unclear. Focussing on your audience, knowing what a good news story looks like, and ensuring the structure of your content meets the requirements of your target media, will get you on your way to increasing your coverage.
Getting media exposure makes it easier for your team to sell. We get it and we know how to make it happen. Building relationships with media influencers and creating high-quality content is key to a successful Inbound PR strategy, raising brand awareness and engaging potential customers.
You know that in order to reach your potential customers, you need to be active across Earned, Owned and Paid media channels.
Inbound PR uses all of your messaging and content and maximises its reach across all media channels by engaging with key journalists, bloggers, influencers and most importantly, your prospects.
You want to get your businesses noticed in your target market, and take market share from your competitors. You might be based in the UK, Europe or the USA and want to launch and make an impact in the British media. We can support your UK Inbound PR needs, promoting you into the US media and across the rest of Europe.
“ITPR identifies and delivers the right opportunities and helps us to drive awareness with the right journalists and publications so that there is a true understanding of what information we can provide, rather than just focusing on ‘who we are’.
“The team have an excellent understanding of digital media and know how to create a plan that has the right mix of coverage, content, commentary and speaking opportunities so that it’s a total thought leadership approach – where each lever drives success.”
Director of Content Marketing & Public Relations | Sailthru
“ITPR has demonstrated a great track record of successful media relations which has bolstered Invu’s thought leadership voice in the vertical sectors we work in. For us, it is important that our PR activity reflects our business goals and ITPR's ability to address and meet these demands is testament to the benefits of PR.”
Marketing Manager | Invu
“On the day-to-day account running, the teamwork is always above and beyond expectations; they are always on hand to address any questions we have and provide best practice advice. The quality of content continues to be of the highest standard – carefully balancing brand messaging and addressing industry issues to create engaging content.”
VP Marketing | Celebrus Technologies