Tripwire

itpr managed the UK launch of Tripwire research into the levels of understanding of PCI Compliance amongst UK businesses. At the launch event, held at Gordon Ramsay’s at Claridge’s in London, 18 key trade journalists attended from a variety of sectors such as IT & Technology, Security, Business and Retail.

This in turn, on its own, generated 30+ individual pieces of UK trade coverage, both online and offline, in core publications such as Computing, Computer Weekly, Silicon.com, SC Magazine and Internet Retailing.

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Cloud Computing Centre

“ITPR were important advisors in our recent re-brand and launch to become the Cloud Computing Centre. PR and messaging was clearly of vital importance to us in the process of the launch, as was the need to establish ourselves on the top pages of Google for our target search terms from the outset.”

“ITPR played a key role in determining those terms and helped in pushing our website onto the first page of Google search results within days of the launch. Their ongoing PR and SEO support has proved to be of great value to us, such that within a short space of time, we are now regular comment contributors on industry issues to our core online and traditional media.”

Chairman, Cloud Computing Centre

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Vaado Software

“Launching a new company is never easy, but with ITPR’s help, we have been able to single out and closely define our messages and push these to great effect into our chosen markets. As a result of ITPR’s thought leadership-based campaign, we have become regular contributors to hugely important and influential online and hardcopy publications and are regularly reaping the benefits of such enviable positioning and promotion.”

Commercial Director, Vaado Software

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Celebrus Technologies

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Celebrus Technologies

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GFI Software

itpr developed an independent research project to supplement the ongoing campaign which delivered an 18-page White Paper into SME attitudes towards internal and external security threats and IT security budgets – The GFI Software SME Security Report.

Journalists from a variety of trade sectors, including Info4security.com, Computer Weekly and the Press Association, attended the research launch event at Maze, Grosvenor Square, London, and a number of telephone-based interviews were organised with channel and IT trade media such as CRN in the days preceeding.

The resultant coverage included IT publications such as Computing, channel publications such CRN and regional and national mainstream coverage in the form of the Evening Standard and Times Online.

Because of its success, this has now been rolled out to become an annual event, ensuring regular personal contact with the key media and anticipation of the release of the white papers each year from within the journalist community.

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Bond

“We place significant value on the work we do with itpr. Testament to this value was seen most recently when a press release, created by itpr around the contract we had won with our client Tesco Stores Ltd, generated a brand new client in the form of Mamas & Papas. Delegates from Mamas & Papas, that we were hoping to reach with the press coverage, saw the release and contacted Bond International Software directly to find out more.”

Sales Manager, Bond International Software

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Compleat Software

“These guys just ‘get it’. I have worked with several PR agencies but the people at itpr understand what is needed to build campaigns that support the business and help us to sell. And then they add more value by getting really involved and making PR work with the rest of the marketing. It’s PR² – that’s PR x Marketing not PR + Marketing!”

Managing Director of Compleat Software

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2bm Data Centre Solution

“Prior to working with ITPR we were sceptical about the benefits of PR, but after a four month trial it was conclusively proven that ITPR could deliver regular media coverage across all of our target markets – horizontal and vertical –and in both the online and traditional media. Simply put, we have never looked back since.”

Richard Stanton, Marketing Manager, 2bm

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Stone

“itpr helped us to clarify our positioning and consolidate our position as the UK’s largest privately-owned manufacturer of IT hardware.

“They have engaged with us from the outset with enthusiasm and have helped us to drive forward our positioning. It has not come as any great surprise that we have, whilst raising our profile, also been appointed as a listed supplier by Buying Solutions, the national procurement partner for UK public services, to supply desktop hardware across the public sector, and are therefore expecting a 40% increase in revenue over the coming year.

“itpr has helped us raise our profile in the Press significantly, with a monthly coverage increase of 100% when compared to our previous agency.”

Group Marketing Manager, Stone

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