You need to know that we can deliver, so see below a small selection of references from some of our current technology PR clients, and some examples of the effects it has had within our clients’ businesses. Just hover over the logo for more detail.
Don’t forget to also look at our examples of PR Value for specific case studies of our work.
“We engaged with itpr to implement a pan-European PR programme, acting as ‘managing PR agency’, creating news and thought leadership PR content that could then be re-packaged and translated for use in local territories. itpr was able to help us identify and select PR agencies to partner with in the Netherlands and Germany and then ensured that all agencies delivered high volume, high quality coverage in our target publications.
Because we were using local market PR specialists the depth and breadth of coverage was much greater than could be achieved from working with a global PR agency”
Public Relations Manager, Tripwire
“itpr were important advisors in our recent re-brand and launch to become the Cloud Computing Centre. PR and messaging was clearly of vital importance to us in the process of the launch, as was the need to establish ourselves on the top pages of Google for our target search terms from the outset.
Their ongoing PR and SEO support has proved to be of great value to us, such that within a short space of time, we are nowregular comment contributors on industry issues to our core online and traditional media.”
Chairman, Cloud Computing Centre
“Launching a new company is never easy, but with ITPR’s help, we have been able to single out and closely define our messages and push these to great effect into our chosen markets. As a result of ITPR’s thought leadership-based campaign, we have become regular contributors to hugely important and influential online and hardcopy publications and are regularly reaping the benefits of such enviable positioning and promotion.”
Commercial Director, Vaado Software
“itpr’s work has certainly strengthened our lead generation activity. Eight sales leads were secured in one of our key verticals from an article that itpr drafted and placed in our target media, each one of which was qualified as a ‘hot’ lead. And because these leads came about through the PR activity, the potential length of the sales cycle has been shortened as the prospects understand our proposition better and appreciate the potential benefits we can provide, removing the need for us to explain.”
VP Operations, Celebrus Technologies
“itpr developed an independent research project to supplement the ongoing campaign which delivered an 18-page White Paper into SME attitudes towards internal and external security threats and IT security budgets – The GFI Software SME Security Report.
Journalists from a variety of trade sectors, including Info4security.com, Computer Weekly and the Press Association, attended the research launch event at Maze, Grosvenor Square, London, and a number of telephone-based interviews were organised with channel and IT trade media such as CRN in the days preceeding.”
The resultant coverage included IT publications such as Computing, channel publications such CRN and regional and national mainstream coverage in the form of the Evening Standard and Times Online.
Because of its success, this has now been rolled out to become an annual event, ensuring regular personal contact with the key media and anticipation of the release of the white papers each year from within the journalist community.”
“We place significant value on the work we do with itpr. Testament to this value was seen most recently when a press release, created by itpr around the contract we had won with our client Tesco Stores Ltd, generated a brand new client in the form of Mamas & Papas. Delegates from Mamas & Papas, that we were hoping to reach with the press coverage, saw the release and contacted Bond International Software directly to find out more.”
Sales Manager, Bond International Software
“Since engaging with itpr in April 2010, we have loved every minute of working with them.
The quality of itpr’s written work is fantastic and the team has managed to secure us extremely relevant and topical coverage within some of our preferred publications, which we couldn’t have otherwise achieved.
Visitors to our website from online PR can be seen to be more engaged, with leads resulting directly from PR articles. itpr are professional and very easy to work with, and I would recommend them.”
Managing Director, PostCoder.com and WorldAddresses.com
“Prior to working with ITPR we were sceptical about the benefits of PR, but after a four month trial it was conclusively proven that ITPR could deliver regular media coverage across all of our target markets – horizontal and vertical –and in both the online and traditional media. Simply put, we have never looked back since.”
Richard Stanton, Marketing Manager, 2bm
“itpr helped us to clarify our positioning and consolidate our position as the UK’s largest privately-owned manufacturer of IT hardware.
They have engaged with us from the outset with enthusiasm and have helped us to drive forward our positioning. It has not come as any great surprise that we have, whilst raising our profile, also been appointed as a listed supplier by Buying Solutions, the national procurement partner for UK public services, to supply desktop hardware across the public sector, and are therefore expecting a 40% increase in revenue over the coming year.
itpr has helped us raise our profile in the Press significantly, with a monthly coverage increase of 100% when compared to our previous agency.”
Group Marketing Manager, Stone
“I can honestly say that the work done by itpr has had a positive commercial contribution to our business. Our growing exposure in the media has increased the awareness of our brand and offering threefold, and the material created is regularly used as a part of the sales process to instill an element of comfort about our capabilities.”
Marketing Manager, NEC
“One of the key aims of any PR campaign is to improve market awareness of your product range and brand, and itpr have certainly helped us do that. We recently launched a new online service and from just one of the pieces of coverage that itpr generated in our key media surrounding this initiative, we saw the online inbound traffic spike by 47% above the monthly average.”
Head of Marketing and Product Management, SDSD