Journalists will never cease to be interested in case studies of businesses using technology to improve their performance, and their appetite for insightful, timely comment from industry experts on current news topics is only growing.
And why will they always be interested? Because their readers – also known as your prospects – are.
So, the core PR activity of creating good quality content such as press releases, case studies or thought leadership is no less important now than it ever has been. In fact, despite the ongoing hype over the importance of digital PR and social media and SEO PR, even these new approaches rely upon the content that traditional PR methods provide.