Traditional PR
PR In Print & On Line
The twitter might be all about digital PR but print remains an important medium for every client. Yes, online advertising revenues now exceeds print. And pundits continue to predict the death of newspapers. But the simple fact remains, people still enthusiastically consume paper-based trade and consumer titles.
For itpr, PR campaigns that include coverage in the national and trade printed press still have strong value. Individuals in every industry continue to pick and choose their sources of news, views and opinions – and it is the trusted media brand that counts more than the delivery mechanism.
It is therefore essential to have well written, strong content that can be used and reused consistently across every media. itpr will ensure that every piece of thought leadership content generated is used across selected print, digital and social media to meet our clients’ requirements.
Content is the key to excellent B2B PR – everything else is just pipeline mechanics