Traditional PR
PR In Print & On Line
The twitter might be all about digital PR, but print remains an important medium for every client. Yes, online advertising revenues now exceed those of print. And pundits continue to predict the death of newspapers. But the simple fact remains, people still enthusiastically consume paper-based trade, consumer and national titles.
For itpr, PR campaigns that include coverage in the national and trade printed press still have critical value. Individuals in every industry continue to pick and choose their sources of news, views and opinions – and it is the trusted media brand that is often more important to them than the delivery mechanism.
Which is why itpr believes that B2B PR campaigns that ignore the traditional media are significantly lacking – you just can’t afford to miss these readers out in favour of the latest hype.
Content is the key to excellent B2B PR – everything else is just pipeline mechanics
