PR values in a modern world

Traditional PR values of creating high-quality content like press releases, case studies, or thought leadership material are no less important now than before. Digital PR and social media all require the high-quality content that traditional PR provides, and that is as true today as it has ever been.

Who better to produce content for your company website, social channels and blog platform, than the PR partner that is already supporting the creation of compelling material for your PR campaign? Taking PR-generated thought leadership content and editing it, rather than starting the content creation from scratch, saves time and effort. It sets the foundation for creating a range of PR and marketing materials like compelling eBooks, case studies, infographics, research reports and a range of other downloadable content. Ultimately, it ensures consistency of both messaging and style.


Keep your audience engaged

The input of traditional PR values from our team extends beyond great content creation skills. Traditional PR tactics and expertise take your thought leadership content and repurpose it as sound-bite comments and blogs. That content is then carefully targeted at and placed in key publications. Maintaining a regular presence in your target media titles, either in print or online, increases your opportunity to drive interested readers back to your company website where more content and ‘Calls-to-Action’ encourage website visitors to engage with you further.

96% of B2B buyers want content with more input from industry thought leaders

The start-up community has played a big part in knowledge sharing, and businesses of all sizes are starting to realise the power of looking beyond their own industry walls.

Millennials are 247% more likely to be influenced by blogs or social networking sites

With Millennials increasingly influencing key business decisions, you need to understand exactly how to reach them online and in the media.

70% of consumers prefer getting to know a company via articles rather than ads

With the advancements in digital empowering the consumer, we now look for peer reviews on everything we are interested in purchasing to make an informed decision.


Deliver clear, concise, jargon-free content

Anyone who reads a piece of media coverage and ends up on your website must be able to clearly understand your business and its proposition. If your website's messaging or content is convuluted or inconsistent, those who arrive on your website will struggle to understand what it is your business does. 

You have a very short time to engage your target audience and convey your key message(s). If you are to capture the attention of your target audience, your media messaing (both online and offline) must be consise and accurate. If it takes you 10 minutes and a number of powerpoint slides to explain your business, then you need to stop and reconsider your corporate message.


PR Consulting

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Top tips for briefing your new PR Consultancy

Whether you are considering a change from your existing agency or engaging with a PR Consultancy for the first time, getting the brief right is vital to getting off on the right foot and laying the foundation for a long and sustainable partnership.

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