London is the central hub of B2B Public Relations agencies in the UK, and being based in London means that we're looped in with the public relations agency ‘crowd’. The benefit is that we continue to build our relationships with key journalists and we’re within easy reach for our clients. The downside is that there is an assumption that we're just like every other Tech PR agency in London.
So how do you choose the right Public Relations agency for you? How can you be confident you have selected the right Public Relations partner to provide you with the support to match your business goals?
First job - decide whether you want a Public Relations Agency, or a Public Relations Consultancy.
Do you want an agency that just 'does what you tell them', or do you want a consultancy that uses its experience of operating in the B2B Tech sector for over 25 years, provides sound counsel, agrees the right way forward and then does. Why would you partner with us if you're not going to draw upon our experience to deliver proven solutions to the challenges you're facing.
This approach is a conscious change of mindset from a third party Public Relations supplier, to a Public Relations partner that works alongside your existing Marketing or Communications team. This has been an important part of our successful growth and why we can recruit some of the finest industry professionals into our team.
If our approach is not for you, then no hard feelings - we wish you all the best success.