London is the central hub of B2B PR agencies in the UK, and being based in London means that we're looped in with the PR agency ‘crowd’. The benefit is that we continue to build our relationships with key journalists and we’re within easy reach for our clients. The downside is that there is an assumption that we're just like every other B2B Tech PR agency in London.
So how do you know whether you're choosing a Public Relations agency or a consultancy? How can you be confident you have selected the right Public Relations partner to provide you with the support to match your business goals?
Easy! Ask yourself whether you want a PR partner that just 'does what you tell them', or do you want a consultancy that uses its experience of operating in the B2B Tech sector for over 25 years, provides sound counsel, agrees the right way forward and then does?
If your answer is a PR consultancy rather than a PR agency, then we're the ones for you. Our partnerships are successful because we work with like-minded people to share and draw upon the different experiences we each have and work collaboratively to deliver the best solutions to the challenges faced by our clients.
This approach requires a conscious change of mindset from a third party Public Relations supplier, to a Public Relations partner that works alongside your existing Marketing or Communications team. This has been an important part of our successful growth and why we can recruit some of the finest industry professionals into our team.
If our approach is not for you, then no hard feelings - we wish you all the best success.