VOLTA DATA CENTRES

Volta Data Centres

Volta Data Centres is Central London’s award winning carrier neutral, tier three data centre located in Great Sutton Street.

The Challenge

Operating within an already crowded market, Volta was in need of a PR consultancy  to position the data centre as one of the forefront data centres in Central London.

Volta set the objective of building a PR and social media engagement programme to raise the profile of the business, with a clear focus on capitalising on the data centre’s USPs, such as its unique power ring supply, resilience tactics, capacity and 100% uptime SLA. In addition to this, Volta  was in need a new website to be designed, built and content created that described its business offering, all encompassed within a strategy that would produce and increase of website traffic to attract, engage and convert prospect opportunities.

The Solution

Before ITPR implemented a joint PR and marketing campaign, time and resource was invested in creating a new website and supporting content that could act as an extended member of the Volta marketing team. This involved workshops with Volta business leaders to hone the proposition and service offerings. The website design, build and content creation took place over a period of 90 days before launch.

In the website preparation phase, ITPR also created  thought leadership for media pitching, and eBooks and case studies as downloadable content that would be hosted on the new Volta website. Once the website was complete, ITPR engaged a PR, Marketing support and social media amplification campaign with the overarching goals of increasing website traffic and engagement with Volta content.

The PR campaign secured press coverage in the cloud, technology, IT, data centre and channel publications through a range of media placements and journalist opportunities.