Sailthru

    Sailthru is a US-based Customer Retention Cloud platform that helps retail and media marketers build deeper and lasting relationships with their customers through the personalisation of the customer experience - from email marketing to brand specific mobile applications.

     

    The Challenge

    Sailthru needed a UK PR consultancy that had the capability to successfully launch the brand and platform into the UK. With this as a main focus, Sailthru set the goal of raising and maintaining awareness in key Retail, Marketing and B2B Business titles to position Sailthru as a known brand for personalised individual customer experiences across digital communication.

     

    The Solution

    ITPR set targets of securing high level marketing, retail and B2B technology media coverage to launch Sailthru into the UK. ITPR conducted a piece of market research to use as a springboard into the UK marketplace. The results of the market research were turned into a market research report for the media with accompanying infographic and an eBook for Sailthru website.

    Using the Market Research, ITPR was also able to fulfil the campaign goals by driving media coverage, building media relationships and developing an ongoing thought leadership campaign with a specific focus on Sailthru’s key brand messages.

    Working closely with a US-based PR agency, ITPR was able to utilise and repurpose US content for the UK media, securing and facilitating media interviews at a range of UK-based media events.
      Sailthru_logo

      Client Testimonial

      • “The ITPR team is incredibly responsive – I’ve never felt like I wasn’t their most important client.”
        “From the outset the ITPR team has always worked to understand our total brand and marketing efforts and to connect the regional story to our global brand and marketing strategy.”
        Sailthru ITPR.jpg

        Jason Grunberg

        Vice President of Marketing | Sailthru

      • “ITPR identifies and delivers the right opportunities and helps us to drive awareness with the right journalists and publications so that there is a true understanding of what information we can provide, rather than just focusing on ‘who we are’.
        “The team have an excellent understanding of digital media and know how to create a plan that has the right mix of coverage, content, commentary and speaking opportunities so that it’s a total thought leadership approach – where each lever drives success.”
        Sailthru ITPR.jpg

        Jason Grunberg

        Vice President of Marketing | Sailthru

       

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      ITPR Managing Director successfully completed a Management Buyout of ITPR from Huble Digital in April 2021. Since then ITPR has opened a base in Manchester, in addition to its London base, been nominated in the Red Rose Awards for fastest growing micro business and become an Associate Partner of Preston North End FC. ITPR now also provides Internal Communication Consultancy Services to UK businesses and continues to provide Digital PR for B2B Technology business across the UK, Europe and USA.
       

       

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